How eCommerce Mobile App Will Change Business Trends In The 21st Century?

Retail sector, especially online retail has grown tremendously over the past several years. Experts studying different trends that are dominating the retail sector are suggesting that some of these trends which are in the nascent stage, will be matured in the upcoming years. In this article, you will learn some of the strongest possibilities of emerging trends that will become mainstream in the eCommerce business in the upcoming years.

1. Greater convergence of online and off-line retail through eCommerce mobile app:

Many bricks and mortar stores are using mobile apps to connect with their customers. You can also leverage the huge internet platform to expand your business in the best possible way. Your business can leverage the online medium through a dedicated eCommerce application to improve the shopping experience of your customers.

As the market changes dynamically, and more and more people are using smartphones for their on-the-go shopping. You will notice that mobile shopping is increasing gradually, as compared to the desktop experience.

2. Use of eCommerce mobile app will lead to a radical change in age and experience profile of the workforce:

Most of the off-line retail stores (mortar and brick stores) are built by the earlier generation required a different set of skills. However, going forward, the Millennials who will dominate the workforce of online retail will have a different skill set. The eCommerce mobile app is creating a great demand for programmers and other backend experts as most of the front end job is handled by the Chatbots or virtual assistants. If you develop an eCommerce app for your company, you will be able to reduce the overhead costs drastically as your store can operate optimally with lesser manpower.

3. A huge jump in online shopping through eCommerce mobile app:

People who buy goods through their smartphone will dominate the retail market. This will, in turn, force the retailer to develop eCommerce app to get more customers efficiently. The Millennials have very little time to spend on shopping and such things, so they prefer to shop online. To target that audience, you must have a dedicated eCommerce mobile app that will allow them to shop at their convenience.

4. Greater emphasis on social media marketing through mobile apps:

Nowadays, simply telling people about your product existence is no longer effective. Customers will decide with the opinion of the social media influencer about any brand. You must ensure seamless communication between your brand and your targeted audience through the social media platform.

Social media allows companies to engage with their targeted audience in a more personalized way. Therefore, make sure that your eCommerce mobile app is synced with social media to improve your brand image which will lead to an improved conversion rate.

1. Highly interactive eCommerce mobile apps will help smaller brands to flourish:
2. Earlier the retail marketing was heavily tilted in the favor of big brands. But now, with the latest technology providing highly interactive app design, it is possible for the small brands to get great business through interactive app design. Adapting to the highly interactive mobile app, small brands will start getting more audience and that will lead to getting recognization for that brand in the market.
3. Collaboration with the brand influencers: In the near future, e-commerce businesses will focus more on brand influencers to improve their brand recognition. Influencers have a dedicated followers-base which will be affected on your collaboration with that brand influencer-deal.
4. Artificial intelligence and augmented reality in eCommerce application will change the game:eCommerce mobile apps are using AI and AR/VR in combination with machine learning to improve their business. Using these technologies will allow your company to provide an unmatched shopping experience for your customers. These technologies will enhance the product visualization which will lead to better user experience.
5. eCommerce mobile apps now provide greater customer experience through personalization: The eCommerce mobile app developers are using chatbots, voice search and other technologies to provide a more personal experience. You can use the past browsing data of a customer to create a marketing campaign that will be more impactful to your business.
6. Ethical eCommerce will come to the center stage: Nowadays, customers are more conscious of the environment and they are sensitive towards the environmental impact of any purchase from the eCommerce site. You have to create a market value that will convey the message that you do not use excessive packaging and being socially responsible and do not harm the environment. That will impress the customers and bring your brand in the limelight.
7. More use of cryptocurrency: As the cryptocurrency usage is on the rise, it is important that you also provide cryptocurrency support while accepting the payment. Cryptocurrency transactions need lower transaction fees as compared to the traditional payment through digital wallet method or debit card/credit card transaction. Additionally, cryptocurrency transactions are faster, secure, and anonymous. So, it will save time and make the transaction secure.

If you too, want to connect more effectively with your customer base, then you must have to develop an eCommerce mobile app with the features mentioned above. Additionally, make sure that the eCommerce mobile app developer provides the support of integrating the futuristic technologies in your app whenever required.

An entrepreneur and Founder & Ceo of Guru Technolabs - Loves writing about new technologies and the latest trends in the eCommerce Industry.