Online Hindi News Portal Seeks a New Face of Journalism

Digital journalism often presents a bewildering array of choices for journalists- social networks, blogging, mobile devices, video, etc. The list seems endless.

As more people consume news online, digital organizations face the dilemma of reallocating resources to attract target audience and viewers while still trying to hold on to their potential viewers, and usually aging digital audiences. Moreover, the media’s concentration on celebrity, politics, sports, or infotainment is sacrificing coverage of more significant issues like health, opinionated pieces, and development on the altar of entertainment.

More generally, journalism has become the veil of selective silence and is captured by the urban-based media. For instance, the mainstream media has almost reduced the North-East to a footnote in Indian history and has become an invisible part of the world. In metropolitan India, the dominant image of the North-East remains that of an alien frontier.

New Business Model

The news portal, particularly, the ones that cater to the readers in Hindi domain are providing something different from what is offered by the mainstream media, these portals are also trying a new approach to the business of media which has been in trouble of late.

Moreover, the web has become the go-to point for the audience when it comes to getting information, it's the same for reporters too. Online, they find a myriad of perspectives and a library of knowledge that provides the context for stories.

Reinvention of Global Journalism

Chalta Purza is one such online Hindi news portal which focuses on providing the latest trending and breaking news about diverse subjects to Hindi speaking and reading population of India. The online news portal caters a variety of elements to the target audience.

Not only has it focused on quality featured editorial with long reads but it is also reaching out to millions of readers in Hindi domain who have very few avenues to consume serious quality. Our aim here is to change the Hindi news landscape with unbiased and clear content.

Every time a major event takes place in the country or worldwide, it is immediately updated on the news portal followed by an opinion piece. A striking feature of the portal is that the opinion piece also offers the same level of accuracy as a news article.

Reasons why you should follow Chalta Purza:

1. 24/7 news
2. Real-time updates
3. Explores international, as well as national news in Hindi
4. Trending news in Hindi
5. News on diverse subjects

Most of the online news portals have become a mainstream source of news. So, the portal’s primary focus is on the quality of news content and enable the online readers to get a quick tour of information on a variety of subjects such as lifestyle, sports, politics, entertainment, regional news and many more in Hindi.

Besides providing instant news about diverse topics from worldwide, Chalta Purza is also user-friendly and is just a click away from the readers.

Hello, I am Rohit Mittal, News Editor at Chalta Purza handling the latest news roll-outs for our Magazine. Prior to this, I worked as an Anchor in a Hindi series TV program.