Anchor Text Variation for Link Building

trying your anchor text is essential for search engine rankings. You can’t simply link to your site using your keyword for anchor text over and over again and expect every single link to count a lot. The truth is that the days of exact match anchor text are over.

You will attain stronger rankings by dropping the exact match obsession that is so prevalent. You don’t have to avoid exact match completely, but the majority of your links should use some sort of variation.

Using Synonyms

The first technique you can use to vary your anchor text is to use synonyms. Using synonyms will allow you to use extremely similar long tail anchor text without using exact match. For instance, for the keyword phrase "cheap dog training" could instead be changed to "affordable canine classes". This will make for a very relevant link to your site and also help your page rank for synonym terms.

To find synonyms for your keyword phrase, don’t just leave it up to your own imagination. You can actually search directly through Google. All you have to do is select one term from your keyword and search for it with a tilde (~) in front of it like this:

All of the bolded words are counted as synonyms. This way you will find all of the obvious ones, but also some you may not have considered that Google uses.

Tip: Use the gear in the top-right corner in Google to change your search settings and allow for 20+ results to quickly scan the results for your synonyms.

Partial Match

Many top SEOs believe that partial match is more effective for gaining rankings these days. Partial match anchor text is when you use some but not all of your terms when linking. For example, if your keyword is "social media tips and tricks" then a few examples of the partial match would be:

-social media tips

-social media tricks

-tips for social media

-tips and tricks

-use social media more effectively

All of these variations contain a few of the words from the original keyword. There’s no golden rule here, just switch it up and add in other terms on occasion to appear more natural.

Related Search Results

This last strategy isn’t completely reliable but works often times. All you have to do is go to Google and search for your keyword. After the results come up, scroll to the bottom of the page to find related searches generated for you by Google:

In my opinion, these are pretty obvious examples to use for your anchor text. Google is plainly telling you that these are searches that are often used with your term. In other words, they’re extremely relevant. Some of them may not always be usable, for example, there are some product names here. Regardless, it is still a useful technique for finding some new variations.

Tip: If you don’t get any related searches, shorten your keyword phrase by a word or two and search again.

By varying your anchor text effectively you will not only gain stronger rankings in the search engines, but you will also increase your overall visibility. Rather than just ranking for your specific keyword, you will also be helping your rankings for your related terms and partial match phrases. This means more organic search traffic for the same effort. If you more interested this kind of valuable information so please visit in themouvement.org.