Role of HGH in Indian Home Market

In the last few decades, domestic market in India for home decoration products has opened up. The young and dynamic generation of India need complete home solutions that suit their lifestyle. Under one roof they seek a coordinated look in terms of colors and designs. This is why key home product categories like home textiles, home decoration, house ware and gifts have started getting incorporated into retail stores. With great dedication and enthuse, textile aspirants are now trying their luck in Indian home market.

For all the key players and new candidates of Indian home market, HGH India presents unique opportunity. It gives the direct access to buying-decision makers from retail stores of varying formats and sizes across the India. This exhibition is meant to connect the pan India retailers, institutional buyers, corporate gift buyers, interior designers, distributors and prospective franchisers and high potential partners and visitors to well known Indian as well as international brands, importers, manufacturers and national distributors.

Apart from acting as a sourcing platform, HGH reveals the latest innovations, highlight fashion, upcoming lifestyle and product trends. In this event, visitors are not only expected from high potential metros and Sec A cities but also from tier II and tier III cities where demand is steadily rising and has real growth potential. Specialty retailers and department stores are now interested into these markets for business expansion.

Exhibitors in this event are from India and foreign countries too who wish for a prominent presence in the lucrative Indian domestic market. All formats of retailers find HGH a grand opportunity to source Indian and international home products just in three days, for their pre-festive retailing season. This fair is crucial for both exhibitors and visitors for expanding and establishing business relations in a cost effective way at various levels.

The phenomenal growth in the Indian retailing, consumerism and lifestyle of Indian middle class year by year, market for home textile is increasing by about 25% per annum. The upwardly mobile Indian consumers are now going for international brands and products as well as they take pride in imparting their own personality to their homes. They need home décor that suits their standard of living, lifestyle and aspirations. Hence, range offered by retailers in home textiles is getting more diverse and versatile.

A bright future lies currently for the home textile business owners if a proper marketing strategy is adopted by them. HGH offers excellent chance for branding and promoting the new innovations. However, uniqueness and creativity is required to get noticed among so many exhibitors. Here, comes the role of marketing and advertising agencies. They can prepare brilliant stalls along with standees, marketing collateral and provide with every help required for smooth proceedings during the exhibition. Cannon eye is associated with the HGH since it has made its very first edition in 2012. With original ideas and expertise skills, they bring enormous benefits to their clients from this trade show.

For more information about home textile photography services, please visit our official website Cannon Eye.