Why Salesforce CRM is not just about selling

Every modern entrepreneur knows firsthand that in times of a highly competitive market, the customer-oriented approach is the key to building a sustainable business. Today, many organizations are recording calls and fixing any other types of interaction with customers at their own discretion: someone on paper and someone in Excel spreadsheets. In any case, the transition from Excel to CRM is a huge step into the future. This is exactly the time when your business reaches a key point in its development and is preparing for a new leap of success. And it is at this point that you get the time to do new tasks instead of the routine work that the system can now do for you.

Every CRM system has its own advantages and disadvantages. Salesforce is not an exception. In this article, we will talk about how Salesforce helps your business grow even more efficiently.

So what does Salesforce do?

It is enough to accept Salesforce as a holistic ecosystem in which all aspects of your business perfectly interact with each other. Now that sales are a key part of any business, it is also important to focus on service and marketing.

So how does Salesforce help you unlock the potential? Salesforce consists of 7 clouds: Sales, Marketing, Service, Community, Commerce, Analytics and App. Each of these clouds provides an ocean of opportunities designed to make your business the number one choice for buyers.

How do all the "clouds" work, and do they all work together?

It is important to understand that all the "clouds" or Salesforce products complement each other, which allows you to create a complete business system. For example, you organize an event in the hope of attracting as many participants as possible. You get a lot of potential customers and they begin to pass the so-called funnel. Some become your customers, and you close the deal here and now, while others just leave. The question that you have to ask is how many leads were attracted by holding the event and how many of them managed to make deals.

Sales Cloud will allow your business to attract more potential customers and improve interaction with current customers. Cloud helps to build a comprehensive database of your enterprise and what you need for a successful business. These tools are designed to understand and analyze where customers have come from, how successful the campaign is and how to focus on generating new deals and business prosperity. Here at Senla we help startups, SMBs and large enterprises to implement various clouds to their business process.

If you work in the B2B or B2C segments, Marketing Cloud and Pardot will show the idea and direction, i.e. how best to sell your products. With these two products, you will be able to effectively conduct and analyze marketing campaigns, take advantage of the opportunities of social networks and successfully attract new customers.

If you already have Sales and Marketing Clouds, how else can you use Salesforce?

Service Cloud is a tool for managing customer support (technical, informational, service, etc.). It focuses on solving customer service tasks and automates the key functions of this process. You can focus the attention of your employees on the website, social networks, and references of your clients. The cloud interacts with Google, so your staff can always find the necessary answers to customer questions, even in the most emergency situations. Service Cloud information is recorded directly in the CRM database, so it is an invaluable tool for e-commerce, financial services, as well as a number of other industries.

Robert passionately believes at marketing & tech conjunction. At Senla, we rely on time-proven and serious software development process that allows us to deliver great solutions for various industries.