LinkedIn vs Facebook! Which One Is Better For A B2B Startup?

LinkedIn and Facebook are two crucial platforms which help to improve a B2B startup. When starting a new brand people prefer to use LinkedIn because it is a business network. However, some people argue that Facebook is a better option. Do you know why? Let's see which one is a better option you a new online B2B marketplace by reading below.

LinkedIn vs Facebook

As we can see that Facebook has an enormous number of active users while LinkedIn doesn’t. Even the ones who use LinkedIn might see their account once in a week, but the ones using Facebook spend several hours in a day surfing through. So in this category without any argument, we know which one is better to approach people.

Now, Facebook is initiating its marketing and content to become more business related. LinkedIn is better, but Facebook is taking a few steps to take the lead. With its improved aiming abilities, superior traffic volumes, a great variety of ad types and cost-effectiveness, and well-organised optimization procedure, advertisers see it as a better option.

A LinkedIn Business Group is the most excellent method to connect with other business professionals in your industry. They usually deliver resources and connections to all users. You can also become the moderator or owner of the discussion group. Facebook has this option as well, but on LinkedIn, you will find more professional people. It will help you become recognized among the people in your field. It also permits you to start one-to-one communications with fellow professionals. Keep posting remarkable and related content regularly. That will assist you in bracing your relationships with your followers.

Usually, people use Facebook for personal and professional reasons both. So you can't rely on the profile they share on Facebook. LinkedIn, in this case, will be more reliable and valid.

Creating ads on Facebook helps give you a variety of options; however, LinkedIn has only essential tools of text and pictures. So on Facebook, you can create a better visual effect to attract people.

How to choose the better option?

You should know who you want to target and what you want to sell. The decision will help you choose your preferred platform. Both platforms have their strengths and weaknesses. But your choice will be according to your desires.

The Verdict: Which one is better?

Well, the choice is yours. If you are looking for quality, then LinkedIn takes the lead, but for quantity and higher sales, Facebook is definitely the winner. The number of users available on Facebook is enormous which will help to improve your brand name. Though there are many more top social media networks that you can use for your B2B marketing campaign, the ones mentioned here are the best. Whichever platform you choose is not the main challenge. However, the way you use it should be correct. Therefore, regardless of all the aspects of each social media platform, in order to initiate the perfect B2B marketing strategy you have to use both networks.

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