Belfast Web Design Guide to Easy to Use Websites

Building a website can be pretty simple. Most web designers can get something up for you within a few hours that looks reasonably decent. But building a good website that does justice to your brand, one that you’re proud to send people to so that they check out what you do, well that is a different story entirely.

All good website design begins with proper consideration of the following fundamentals:

What do you want to achieve?

Is your website purely for branding or do you want to generate leads and enquiries that you can later turn into sales. If it is branding only, this is easiest for a web designer as they don’t need to worry too much about things like search engine optimisation, copywriting, calls to action, conversion and digital marketing.

Of course, branding only websites will produce a lower ROI or return on investment, so its just important to be aware of the distinction.

How much is your web design budget?

Superior web design and functionality is usually a result of web design time invested, or time spent on the fine details of your project. If you have a modest, small or large budget it is important to discuss this in advance so that your project receives appropriate attention relative to your budget. For example if you have £500 to spend on your website with Web Design Belfast then of course there is a limited amount of time that the web designer can spend on your design.

How quickly does the website need to go live?

All projects need to have an agreed timeline to prevent drift, and for proper prioritisation so if you need the website to be live within a few days, you should draw this to the Web Designers attention immediately. Do not wait until halfway through your design before you make him aware of any urgency. Proper communication on things like timelines keeps everyone on the same page, and you should be upfront with the designer and ask him if completing the project within your timeframe is a realistic expectation, as honest communication typically leads to successful projects.

Who has responsibility for decision-making in relation to the website?

This will be extremely important as the web design moves forward. If more than one person has responsibility for design decisions this often leads to problems as no two people see things in their heads exactly the same way.

For the sanity of the parties involved, as well as the time and resources required for endless going back and forward and tweaking small things, it is much better if one person has responsibility for all decisions relating to the web design.

This is designed to be a quick user-friendly guide for those thinking about building a new website for the business. The last thing that we would say it is more important to get something going than to wait until it is perfect and so we always recommend that people press ahead and come back to fix any small issues when the project is live.

Web Design Agency Belfast is Northern Ireland's foremost web design agency.