SEO Cork - The Local Business Guide to Search Engine Optimisation

Search engine optimisation is a sort of convoluted way to say, make your website show up at the top of the Google rankings when someone searches for the products or services that your business sells, most importantly in the area where you do business, as the Cork SEO Agency outlines below.

Why is SEO Important for Your Business?

Its very simple, traditional marketing is dying at an astonishing rate. The newspapers, trade magazines and expos that do still exist are charging a small fortune for the opportunity that they present and word of mouth marketing is more and more unreliable and unpredictable because people spend more time talking to Alexa or Siri than they do talking to other human beings.

The value of search engine optimisation is that your website will show up when people search for the products and services that you offer, and the reason why it is so powerful is just that. It is the intention of the user. They are looking for the product or service that you offer, by and large consumers subconsciously trust that Google will return the best providers at the top of the Google search results, and so this is why this property is so valuable.

If you compare this to other forms of digital marketing like facebook ads or twitter ads, then it is clear to see why SEO does so well. For example, with those advertising platforms although you can target the people who see your ads, you have no indication as to whether or not they could be likely to have an interest in your product at the moment that they see the ad.

Of course, a few days later they may buy your product, or a product like yours but will they remember your ad, or where to go to buy that product from you? At best, this seems unlikely. Whereas with search engine optimisation you have the opportunity to own the top of the page with your business website, and this is critically important, when they are interested in finding our more about your product or service, and success with sales as you may know, has a lot to do with timing.

Search engine optimisation has been around for many years but it is still an unknown resource for so many of the businesses out there. For many it is shrouded in a mystery because the business owners have chosen to ignore what they don’t understand. But what has become much clearer over the years is that the companies who do adopt search engine optimisation and digital marketing strategies is that can quickly dominate their local markets and even industries online.

You see once one of your competitors gets an edge on you in their marketing it can be difficult to recover, as if they are prepared to outspend you with their marketing budget, then in theory their business will always win more eyeballs.

With that said, sooner is always better than later, and we always strongly recommend putting off investing in the online presence of your business.

Search engine optimisation is an extremely valuable skill and one that we recommend that you learn as much as possible about the future success of your business online.