Digital marketing for career & business growth

What is Digital Marketing?

• The art of getting customers for a business via online & digital mediums.
• Digital Marketing is much more complex than traditional marketing like Newspapers, TV, Radio an Magazines Ads.

Components of Digital Marketing?

• Content Marketing
• Search Engine Optimization(SEO)
• Search Engine Marketing(SEM)
• Social Media Marketing(SMM)
• Email Marketing
• Web Analytics.....

Why are People going Online?

• For Information on a new product, service or location.
• If they have a question.
• If they are looking for help.
• If they want more information on certain

individuals/Org.

• Meeting Attendants
• Business Contacts
• General Information(About you)
• New Employers
• Available Jobs etc.

Benefits of Digital Marketing

• Geo-Targeting

Campaign can be targeted to specific geographic Location

• 24x7 Advertising
• A Newspaper/TV/Radio Ad would be visible on a Particular Day or Slot.
• Internet Advertising would be visible throughout the allocated time.
• Cost Effective
• A full page Newspaper Ad for 1 Day= 10-14 Lacs
• TV Advertisement for 1 slot= 5-10 lacs
• Digital Marketing Makes You Global

What are Opportunity in DM?

• With Digital Marketing we can do Personal
• Branding. Helps with jobs and Entrepreneur.
• We can help other companies as a consultant or an employee.
• We can use the Knowledge to build our

own business. Marketing is the most important

function in a Business.

Why Digital Marketing has Good Scope in India?

• Govt Initiatives Digital India.
• Facebook internet.org(free Basics).
• Google CEO- Google to invest 300+ Crores to build Digital Infrastructure in Rural Areas.
• India transforming from 3G, 4G to 5G.
• Every Entity is looking for an Online Presence.
• Lazy Indian customers Addiction to smartphones and Internet.
• Mobile penetration rate is increasing by 40% every year.

How much do Digital Marketing Jobs Pay?

• For Freshers, the salary start from Rs. 2.4 Lakhs/year. Sometimes 3.6 to 4.8 Lakhs/year.
• For 5-10 years of experience, the salary ranges from Rs. 8-15 Lakhs/year
• For 10+ years, it ranges from Rs. 15 to 50 lakhs/year. Some rare cases even 50 lakhs to 1 Crore/ year.

Not interested in a Job?

• Use the knowledge to build your business.
• Start a side business and bring a consistent stream of income (many opportunites like video marketing, niche blogging etc.
• Consult Clients on digital marketing strategies. Charges per Hour Or start a Digital Marketing Agency.

Online Money Earning

q Google Adsense

q Affiliate Marketing

q Freelancing Projects

What kind of Companies Recruit?

• E-commerce
• Retail
• IT/ITES
• Advertising Agencies
• Hotels and Restaurants
• Food and Bewerage Business
• Travel Industry
• Educational Institutes
• Banking
• Insurance etc.

Industries you can target after the Course

• E-Commerce Companies.
• Product Development Companies
• Social Media Agencies
• App Development Companies
• Value Added Services(VAS) Companies
• Ad Agencies
• E-mail Marketing
• SMS Marketing Companies
• Web Design & Development Companies
• Outdoor & Print Media Companies and more...

I'm Seo Expert, Trainer and Blogger. I like to read and write blogs on digital marketing.