Accelerate Your Company’s Growth

Popular perception of your company, your brands, and of your products and services could well be way off the mark. The primary reason for this is that your prospective, and even current customers may not have adequate information about you, the strengths and unique aspects of your brands, and how you are better than the competition. You also need to dig out the reason why there is any negative perception of your brands. Don’t make it a manhunt or a blame game. Rather, it should be a critical assessment of your weaknesses and threats to optimize your online presence and offerings.

Choose Your Platforms with Care

A critical factor of securing a positive image online, and improving the credibility of your brand is the choice of platform. Let a savvy CEO branding firm take charge of promoting your brand, and give your image the makeover it needs to become a market leader. Such a firm will guide you on which sites you should be highly visible on, and where you are better not seen. Suppose your company manufactures heavy machinery; it would make little sense for you to be very visible on Instagram partying to the hilt; though being visible on LinkedIn or Reddit would make sense.

Encash opportunities: A healthy cyber image requires you to first identify which is your target audience to establish a connect with them. You don’t want to lose potential customers or repeat orders. Suppose one of your customers is ruffled by something pertaining to your business quality, pricing, delivery, or after sales service apologize, and dig for details to identify irritants and eliminate them.Effective listening is key to successful communication.

Grow Your Leads, Sales, Loyalty, and Reputation

You would be amazed at the kind of response you get when CEO branding is paying off. It would translate into more leads, higher sales, greater brand loyalty of yourcustomers, and an enhanced reputation which would make something of a cult figure in your industry. Only seasoned public relations firms know how to make you appear to be approachable without seeming commonplace. They know how to get the message across, and which would be the most appropriate tools. They would aid you in identifying which metrics to utilize to measure the success of PR activities.

Share information: An excellent way to establish a connect with your target audience would be to share information about your company and your industry. The most successful PR activities are those which convert unhappy experiences into happy memories for customers. Though most people are aware of the need to have a swanky website, a street smart marketing strategy, and catchy advertising jingles, they might not appreciate the value of online reputation management, or of personal branding.

Build bridges globally: You need adroit use of publicity to build bridges with customers globally. This could be in the nature of testimonials, or case studies which demonstrate how dealing with you is a memorable for all the right reasons. What your customers have to say about your products and services will convince a waverer in a manner no amount of sales talk will do.

Ascendant Group offers personal branding firms and PR firms.

Maria Gini writes on general topics related to our day to day life that are important for us.