How to get the most out of Facebook marketing?

Facebook has truly emerged as the behemoth in social media landscape. From what started as a small project among college kids turned into the huge corporation we all know now. The rise of Facebook is absolutely inspiring and marketing (as usual) plays a pivotal role to make Facebook what it is today.

With the advent of new technologies and marketing channels, Facebook remains one of the most promising and effective channels of advertising. There are businesses launched on Facebook every single day. Some work and die down, while others push and kill the online competition completely. Facebook has given a new hope for small businesses to attract customers that otherwise would not have a chance to take the traditional marketing route. It cuts down advertising costs to such a great extent that one can easily market their product or service starting for just a dollar!

As a social media marketing company in Mumbai, we also get requests to build as well as market a business online. Here are just a few things that many people and businesses fail to understand about online marketing.

Unlike traditional marketing, online marketing such as on Facebook does have a steep learning curve. No, I'm not talking about Facebook 'Boost Post' feature - which even a 5th grade student can use. I'm talking about the beast - the robust system that one finds in Facebook Business Manager. It is such a well thought-out tool that it can be completely intimidating to use. So, marketing on social media like Facebook do come with their own set of challenges, namely the steep learning curve to be proficient with all the tools and power elements.

Many people think that advertising on Facebook is a child's play and then go ahead and use the Boost Post feature. Well, it does have its place but it is a stripped down version of the Business Manager. So you won't have a lot of targeting options and your budget will be wasted sooner than it takes for you to make a cup of coffee!

Getting the most out of Facebook marketing is more than just posting and boosting. It is all about understanding your audience and how to laser target them. Use the Audience Insight tool that Facebook provides which will help immensely in determining where your audience lie and how you can best target them. You can quite easily figure out what other pages do they like, what interests do they have, where are they located and what devices do they generally use. All of this information must be available to you before you go and create your Facebook campaign. It is a no-brainer that doing so will put you ahead of the competition and give you the best return on investment.

As an online marketing company in Mumbai we've helped business launch their campaigns with much success. Whether it is Facebook or other social media advertising, we help people succeed online. We'd love to hear what you have to say on this matter!

My name is Kyle and I'm a content writer working for a website development company in Mumbai. I love my work and love the work that the company does!