Create an App that Manages to Retain Users with Great Performance and Better User Experience

In the extremely competitive era every business dreams to have a great app that effectively engage users and encourage them to give their valuable feedback and promote the app through word-of-mouth marketing. It has been suggested through studies that a good number of apps are abandoned by the users after first use. Thus, it is quite common for the app to lose identity, as users have several apps on their phone and hence they try to get rid of app that doesn't impress them in first use or if they don't find the app effective. Today every business wishes to have an app as it helps them improve sales, boost loyalty and enrich the overall customer experience but most of the organization struggle to find an effective strategy for creating a app.

Businesses need to understand that investing an app is not just enough, as the app developed must fit with the company's goal and brand loyalty. They also need to understand their audience, have best mobile strategy and need to pay attention to their users. To create a successful and high performance app that retain app users and manages to grab their attention, app developers need to consider the following factors:

Ensure Performance - While creating an app, developers need to keep in mind that apps' performance is the most vital factor in making or breaking relationship with the users. It has been proved through research that new users never ever return to an app if they face issues while using the app. Therefore, app developers need to ensure the app performance by assessing its load time. Right from downloading to usage, the experience for the users must be error free and smooth. If the load time and bounce rate of an app increases, then even Google push the app back in SERP.

First Time User Experience is Vital - It is a challenge for the app developers to make the first experience quite worthwhile for the users. However, as per the latest trend, the app developers should provide a guided tour to introduce the app and must clearly state the purpose of the app. The app developer must focus on creating app with intuitive design that is simple and easy to navigate. App developers are now even adding overlay help screens to facilitate easy understanding of app's interface and features.

Offer Right Dose of Notifications - According to a report, mobile apps that show push notifications considerably boost the app retention rates. However, app developers should not bug people with excessive notifications, as they should be given the choice. Every user has different set of need and it is better to allow them choose the notifications they wish to receive. For example some of the users having astrology app will love to receive daily notification on this while some users might find such notifications irrelevant.

In order to create an engaging app that is immensely popular among users, app developers need to consider on few factors while creating the app. Businesses that manage to strike a chord with their customers through their app have great chances of being successful.

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