Debunking The Common Myths About Digital Marketing!

The global Digital Marketing spends of the entire world is going to be around 3.6 Billion USD until 2020. Online Marketing is the newest and the most proficient way of marketing in today’s date. It has outgrown other marketing means by leaps and bounds. Still, there are business owners who are skeptical about Digital Marketing. This is because of the myths they have heard over the years which have not been busted as of today. Today as the leading Digital Marketing Agency and as your 360° web and Digital Marketing partner we would like to debunk most popular amongst the myths revolving around Digital Marketing. Myth Number 1: SEO Is Dead SEO is dead The most common and heartbreaking myth for any Digital Marketer to hear is that SEO is dead. That’s very sad to hear especially if you are a Digital Marketer :(. Well, I have bad news for such myth creators and believers alike. SEO is alive and kicking folks! SEO is and always will be an integral part of the modern way of marketing. Search engine drives a majority of web traffic (93% to be exact). And no business in their right frame of mind would abandon the SEO strategy if they want to rank higher and gain maximum visibility for their business products and services. Majority of the online population still opts for the website which is higher in rank and appears on the first page of search result. So as long as there is Digital Marketing, expect SEO to be there! Myth Number 2: For Millennials Only! This is perhaps what both the Gen-X and the old school generation think alike (On the bright side it is very good that they have a common point to agree on). The millennials or the generation born after the year 2000(Mehhh…) into a more technically advanced century think that Digital Marketing is only useful for them as they are the ones who use smart devices like smartphones and tablets which are the major sources of online advertisements and online stores revenue. But almost 2 in every 5 senior citizens own a smart device or are most likely to purchase one in the next 12 months(Way to go buddies ). There are many adults who use services related to finance, medication and much more by searching them on the web or perhaps by clicking on an online advertisement. So it’s for both of them and not for one in particular.

Wait a minute! So, you mean to say Digital Marketing is Biased? No way! Digital marketing is meant for all. In fact, Online Marketing is the only field which has given both the small and the big guns the platform to compete at the same level. The big guns mostly invest to keep their respective places amongst their competitors. On the other hand, the small businesses (Generally startups) use digital marketing for creating awareness about the products or services they are going to provide. So be it the big billion businesses or be it the talented startups. Digital Marketing practices are useful and are meant for both. So following are the myths

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Sumit has more than 5 years of Marketing and Content Writing experience under his belt. Being from a technical background, he chose his hobby of Content Writing for his career ignoring the lucrative field of Engineering.