Digital marketing course in Kolkata

Digital Marketing (and SEO) Interview Questions for FreshersWhat is digital marketing and why it has become so important today?Digital marketing is the interactive process of reaching out to and engaging with your target audience or consumers through digital media such as mobiles, voice boxes, laptops, desktops, through channels like search engines, social media sites, content platforms, etc.

It’s important because we are reaching out to customers where they are hanging out, on their own terms. This capability of digital marketing results in deeper penetration in people’s everyday life, helping marketers gain better insights into the lives of their prospects that result in greater empathy. Therein lies the success of digital marketing.

How do you relate the terms ‘reaching out to,’ and ‘engaging with’ with digital marketing?With