May 2019: What's the Latest to Happen in Digital?

Digital has seen quite a few changes/updates till May. All those interested in knowing can go through these top digital trends, as we list them out. We are into the first quarter of the year, and those associated with the Digital Marketing profession are required to know the digital trends 2019. So, here they go...

New things in Digital this May 2019

Google announces inclusion of more Indian language variants into its Voice Assistant

Google is planning to include more language variants in its voice assistant tools inside its applications. This will enable a number of individuals to utilize them inside their routine usage flows.

Likewise, it is additionally expanding its AI assistant tools to its messaging applications, such that users can obtain the information inside their messaging stream.

March 2019 algorithm update from Google

On the 15th of March, Google declared the arrival of its most recent Core Update. Despite the fact that there have been numerous hypotheses with regards to what the update will be about, there have been numerous proposed theories. As per one theory, Google adapted the algorithm to introduce an inclination towards increasingly "authoritative" sites and brands.

With this, they shifted far from links as a ranking variable and shifted more towards links as a relevance factor. What looks certain is that the update concentrated on the user, and what they wish to see. Accordingly, the March 2019 update was essentially about discovering where the disconnect is, amongst your content and the user.

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1. Twitter is into the testing of a new option which would allow users to hide the selected Tweet replies

Twitter is taking a shot at a new feature that would empower users to hide any reply of their choice, on their tweets. Another 'Hide Tweet' option has been incorporated into the reply tweet drop-down list. Whenever chosen, the selected reply is hidden not only from your timeline, but from every other person's as well, however, all users will, in any case, be able to select the 'View Hidden Tweets' option on any tweet, to view what the poster has opted to hide.

1. Upgrades from Bing and improved visual search

Prior in this month, Bing reported a number of upgrades up to their text-to-speech abilities in case of voice search along with enhancements to their visual search abilities and intelligent answers. The purpose of these upgrades was to make a colossal stride towards efficiency enhancement and coverage. Bing is currently able to show images that are visually-similar and buy alternatives at various price points, so as to save the overall time.

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1. Testing of a new title option from Instagram, for Instagram Live

Instagram is into the testing of a new title option for Instagram Live, which shows up on the pre-launch screen, and could assist in including more context for the viewers.

The title frame could enable getting more individuals to see the live stream, especially the individuals who watch at a later time, since it will be the first image that appears on the live tile under user feeds. It could likewise give Instagram another approach to feature relevant content, with the help of the words in the description along these lines to hash-tags, so as to reveal the related material.

1. YouTube carries out testing of new 'Fact Checks' on content that is misinformation prone

YouTube keeps on building up its efforts to free its platform from both questionable content and improper use, this time with the addition of a brand new 'fact-check' pop up which will show up on videos associated with subjects that are inclined towards misinformation.

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1. Facebook to remove an ad Relevance Score and rest of the six ad metrics

Facebook has stated that it will get rid of its Ad Relevance Score and six of the other ad metrics, to facilitate a more extensive switch to more granular, pertinent ad metrics to bring about improved performance. 3 newer metrics are expected to be launched in the near future.

This was the compilation of new things in Digital, in May 2019. Hope that you took note of these. We will keep you updated with the latest trends in Digital, from time to time. So, do check out this space.

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