How to use mobile phones for customer acquisition and engagement?

Mobile advertising turns strangers into customers and customers into loyal customers!

We can’t deny the fact that people love mobiles! You can see them glued to their mobile screens even when they are in a cafe with their friends, or even when they are just walking down the street. Mobiles have become such an indispensable part of everyone’s lives, that it is almost impossible to spend a day without it!

These days, businesses or marketers are taking full advantage of this addiction of people and transforming their marketing strategies. Earlier, marketing via mobiles was just optional but now it’s essential!

Now, let's have a look on some different ways through which mobile phones can be used for customer acquisition, engagement and brand awareness processes -

1. Social Media marketing via mobile

As per the recent report of "Jeffbullas", approx. 68% of users access Facebook and Twitter via mobiles. So, don’t take mobiles for granted when it comes to social media customer engagement. Engage users via mobiles, or give ads to nearby customers based on their location and demographics. Effective use of social media mobile advertising can help your business gain an edge in the business world as a majority of marketers believe that social media is the most important marketing channel for businesses.

2. Mobile video messaging

According to a report of "Digital Vidya", around 70% of the customers remember what they see & hear in the mobile videos they receive. Mobile video marketing can be considered the most effective form of communication, in comparison to the other forms of marketing. With mobile videos, marketers could provide a visual representation of their brands; which would help in engaging and retaining customers. And, when it comes to engage customers via mobile videos, moLotus could be the most powerful & effective marketing tool available currently.

moLotus is a revolutionary mobile video advertising platform that delivers unlimited personalized and rich media mobile video messages/ads directly into the customers’ mobile phone message box- "No app- no data" needed. In fact, most of the renowned brands like Samsung, Proton, TATA, Panasonic and L’Oreal etc., have already been using moLotus to reach and engage their customers effectively. And, as it is completely digitized & automated, marketers could save excessive printing and mailing cost too.

3. In-app mobile marketing

Product promotion via in-app mobile marketing can help you reach & engage your target audience. It could get you the user-attention by popping your content in between the apps or, ongoing games. These could be clickable or non-clickable as per the requirement of the advertiser. These in-app advertisements would help in analyzing the ratio of customers who are or aren't interested in that particular ad. But remember, sometimes these pop-up ads act as annoying objects which further leads to the un-installation of the app or ad-blocking.

All these mobile marketing strategies are to drive growth and increase sales. But always remember, your message/content plays the most important role, and marketing comes after that. Create great content, and then use mobile for your marketing!

In a nutshell, brands or marketers can take full advantage of mobile phones to reach, engage and retain customers via mobile in-app marketing, mobile video advertising platform like moLotus and social media marketing, etc. Advertisers need to identify their target, design the interesting content and choose the appropriate mobile marketing medium to acquire customers.

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