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Mixed Reality Market 2019 by Key Trends, Segmentation, Consumption, Export, Import and Forecast 2022

Author: Akash Sangshetti
by Akash Sangshetti
Posted: May 23, 2019

Market Synopsis

The global mixed reality market is expected to expand at 48.6% CAGR during the forecast period.

Global w is expected to witness substantial growth during the forecast period. North America has been anticipated to lead the mixed reality market during the study period, followed by Europe. Significantly high adoption of mixed reality products in North America and the launch of advanced mixed reality products by key players in this region are contributing to the market growth. The Mixed Reality Market is directly influenced by the rising demand for AR/VR head-mounted displays across the gaming and entertainment industry and development of software as well as hardware components for an immersive display experience. However, limited battery life and image latency issues in mixed reality devices can restrain market growth.

Mixed reality is the combination of the physical world and the digital world which creates a hybrid environment that blends both the real and virtual aspects. For the purpose of this study, on the basis of component, the global mixed reality market has been segmented into:

  • Hardware that includes processors, sensors, displays, input devices, power units, and software.
  • Software includes Custom Software and Out-of-Box Software

The hardware segment in the research study is expected to dominate the market during the forecast period owing to a rise in the number of mixed reality hardware.

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Key Players

The key players of global mixed reality market are Samsung Electronics Co., Ltd (South Korea), Seiko Epson Corporation (Japan), Magic Leap, Inc (US), Intel Corporation (US), Google LLC (US), Microsoft Corporation (US), Accenture PLC (Ireland), Sony Corporation (Japan), HTC Corporation (Taiwan), Facebook Inc. (US).

Segments for Mixed Reality Market:

  • By Component: Hardware and Software
  • By Product: Head Mounted Display (HMD), Head-Up Display, Smartphone/Tablet PC
  • By Vertical: Education, Gaming & Entertainment, Medical, Military & Aerospace, Manufacturing, Automotive, Architecture and IT

Regional Analysis

Mixed reality market, by region, has been segmented into Asia-Pacific, North America, Europe, and the Middle East & Africa, and South America.

In North America, increasing penetration of AR & VR devices for mixed reality devices is fueling the market growth of the mixed reality market. Furthermore, the presence of key players such as Microsoft Corporation, Intel Corporation, Magic Leap, Inc., and Google, Inc. are expected to fuel the among market growth in this region. The US dominates the market in North America followed by Canada. Asia-Pacific is expected to hold a significant share in the market. Japan is expected to dominate the Asia-Pacific mixed reality market, followed by China, during the forecast period.

Key Developments

  • In April 2018, HTC Corporation launched a mixed reality headset HTC Vive Pro. This dual camera device provides spatial mapping of static and dynamic environments.
  • In December 2017, Sony Corporation launched a back-illuminated, time-of-flight ("ToF") image sensor which delivers improved depth-sensing performance. These sensors can be used in object recognition, obstacle detection, virtual reality, augmented reality, and mixed reality applications.
  • In February 2018, Accenture PLC acquired Mackevision, a global producer of 3D-enabled and immersive product content to strengthen its capabilities in extended reality-based applications.
  • In October 2017, Microsoft partnered with Samsung Group, Dell Inc., Acer, Lenovo Group Ltd to launch Windows mixed reality VR headsets.
  • In December 2018, Intel Corporation, AT&T Inc., Ericsson Inc., Warner Bros. Entertainment Inc., and DC Comics Inc. announced their collaboration to create a mixed reality experience with virtual reality headsets.

Target Audience:

  • Hardware OEM
  • Industries
  • Architecture & engineering department
  • Research & consultants
  • Distributors and resellers
  • Government

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TABLE OF CONTENTS

1 Executive Summary

2 Scope Of The Report

2.1 Market Definition

2.2 Scope Of The Study

2.2.1 Research Objectives

2.2.2 Assumptions & Limitations

2.3 Market Structure

3 Market Research Methodology

3.1 Research Process

3.2 Secondary Research

3.3 Primary Research

3.4 Forecast Product

4 Market Landscape

4.1 Porter’s Five Forces Analysis

4.1.1 Threat Of New Entrants

4.1.2 Bargaining Power Of Buyers

4.1.3 Threat Of Substitutes

4.1.4 Rivalry

4.1.5 Bargaining Power Of Suppliers

4.2 Value Chain Of Global Mixed Reality Market

5 Market Overview Of Global Mixed Reality Market

5.1 Introduction

5.2 Growth Drivers

5.3 Impact Analysis

5.4 Market Challenges

Continued…

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At Market Research Future (MRFR), we enable our customers to unravel the complexity of various industries through our Cooked Research Report (CRR), Half-Cooked Research Reports (HCRR), Raw Research Reports (3R), Continuous-Feed Research (CFR), and Ma

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Author: Akash Sangshetti

Akash Sangshetti

Member since: Dec 15, 2017
Published articles: 937

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