Top 4 industries with the highest demand for business analysts

The use of business analytics has become the norm in the corporate sector. It’s a tool that is used for business forecasting by using statistical methods. It helps in decision making and gives impetus to the company’s growth. Therefore, it is no surprise that the companies in various industries are looking to hire managers with a background in business analytics. Looking at this development, students are encouraged to pursue a PGDM in business analytics from some of the best B schools in India.

Business analysts are in high demand in a lot of industries. But which are the best ones? Let’s take a look at 4 of them.

1. Finance

Business analytics in finance is used to manage operating costs, monitor customer behavior and provide customer satisfaction. Monitoring customers consist of factors like spending patterns, credit card repayment, payment behaviours, social media interactions, use of payment gateways etc. This helps the statistical models in predicting more accurate outcomes. Analytics also helps companies in identifying and avoiding malpractices like money-laundering. For a business analytics professional, a career in finance could be fruitful.

2. Marketing

Business analytics has changed the landscape of marketing. With the rise in social media, it has become increasingly important to track the footprints and behavior of users. While it is important to monitor users, it is even more important to keep tabs on your competitors. Business analytics is also used for competitor analysis, sales pipeline and performance analysis, marketing campaign analysis and optimizing marketing strategies. All of these is down to the data collected by various analytical tools. With this information in hand, companies are now creating more unique strategies and better sales pitches for their prospective clients.

3. Banking

Slowly but steadily, business analytics is making its way into the banking sector. For instance, business analytics is being used to help customers with their transactions or their upcoming bills. They could also receive sound financial advice based on their banking habits. Banks are also using business analytics to detect fraudulent transactions.

4. Medicine

In the medical industry, analytical tools are used to improve the lives of the patients. There are medical devices which provide patients with information like the status of their health, schedule of their medicines, etc. It also helps hospitals to keep track of day-to-day processes like food safety, on-time appointments, data for various disease patterns, etc.

All in all, you can see the number of industries benefiting from business analytics and their demand for business analysts. Graduating business analytics from one of the top PGDM colleges in Pune will greatly benefit your career.

A career in management has always been an attractive proposition for students from diverse academic backgrounds. Thus, students search for PGDM courses in some of the best management colleges in India. Kirloskar Institute of Advanced Management Studies (KIAMS) is one of them. Consistently ranked by Business India as an A++ school, KIAMS has developed quite the reputation amongst management aspirants. Apart from being known as the B-school that imparts quality education to its students, KIAMS is also known for its excellent placements and industry connections. The main objective of this institute is to nurture and develop future leaders in the corporate sector. Therefore, it is no surprise that Kirloskar’s PGDM courses are very popular and highly sought among students. They offer specializations in Finance, Marketing, Human Resource, Operations, and Business Analytics. Let’s take a look at each of them.

Kirloskar Institute of Advanced Management Studies (Kiams) was set up in 1991 by the Kirloskar Group in Harihar to put its illustrious leader Mr. Shantanurao Laxmanrao Kirloskar’s thoughts to practice.