The Importance of Using Google+ For Businesses

Over the last few years, Google+ has opened the doors to the public; and as a result, has grown considerably larger than many of its competitors. The growth is based on active user accounts. With the exception of Facebook, Google+ is second in number of active users. Currently, Google+ has amassed more than 540 million active users. This massive boost in popularity is hard for many businesses to ignore.

The most up-to-date data would suggest that more than 50% of internet users have a Google+ account. More importantly, this figure is constantly growing. These active Google+ users are all potential customers that businesses need to interact with. In order to remain relevant, businesses should consider taking advantage of the rise of Google+.

Search Engine Optimization

Impact on SEO, or organic search rankings, is the main reason a business should invest effort in Google+. It is important to note that Google is the leading search engine for internet users. Businesses that post and share content with an active Google+ account have a higher ranking in search results. When Google+ users perform a search, specific business content is more visible. More importantly, Google+ offers a social way to communicate and interact with potential customers.

Using strategically placed keywords and refined Meta tags are not the only method of gaining a higher ranking. Rather than placing emphasis on specific words, Google has introduced a more effective method of ranking search results. This approach is known as the hummingbird algorithm. The algorithm allows Google to place emphasis on related article engagement and intent of search.

A business that generates more engagement has increased visibility in search results. It is important to remember that businesses need to post regularly in order to maximize results. Using Google+ to share and post can help content receive more user engagement. Google+ helps make engagement more social and visibility easier for businesses to attain.

Improved Presence

Google+ can help businesses build and maintain a presence. For instance, features such as Google+ Local Business Pages can tell users what a business entails as well as where a business is located. The Google+ Events feature can create calendar reminders to help active users stay up-to-date on future plans and promotional events. Google Maps and Places can also improve local search results. These features can help businesses gain awareness and improve presence.

YouTube Integration

Google recently acquired YouTube and Google+ offers a platform for these two mediums to work together. Videos are an effective form of engagement that businesses can use to reach potential customers. Whether these videos are how-to videos or used for marketing purposes, this is an effective method businesses can use to reach potential customers. It is important to note that users not active on Google+ can still view videos that were created within Google+.

Selective Visibility

Google+ users are categorized using a feature known as circles. Google+ circles are comparable to mailing lists. These circles can help a business provide targeted messaging to its active users. In some cases, circles can help with market monitoring as well. Content that is posted on Google+ can be shared publicly or limited to a specific circle. Users may also view posts selectively by specifying a circle. Using the Google+ selective visibility feature can help businesses reach specific customers as well as groups.

Overall

There are many advantages of using Google+ for a business. Google is the number one search engine for internet users and the Google+ feature can help connect specific users to specific businesses. Improving SEO, implementing selective visibility, integrating YouTube, and understanding the benefits of brand presence are all tools Google+ offers to help businesses. Google+ is a social way to help businesses improve engagement, raise awareness, and interact with potential customers socially.

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