Key Players in the Power Line Communication Market: Siemens (Germany) and NETGEAR (US)

Power line communication is a communication technology that uses the existing power distribution infrastructure to transfer data and information. Substation communication, advanced metering, and indoor networking are some of the major applications of the power line communication technology-based products.

The power line communication market is expected to be valued at USD 9.45 billion by 2023, growing at a CAGR of 9.53% between 2017 and 2023. Growing deployment of smart grids is one of the major factors fueling the growth of the power line communication market.

Siemens (Germany) and NETGEAR (US) are two of the key players in the power line communication market. Siemens is a leading player in the power line communication market for the substation communication application, while NETGEAR is a dominant player in the power line communication market for the indoor networking application. Siemens extensive product portfolio along with its strong brand image, customer base, and wide geographic reach has helped it to attain a leading position in the power line communication market. One of the major factors for dominant position of NETGEAR is its strong power line communication product portfolio, which it is further trying to enhance by launching new products. The company’s product portfolio consists of various powerline adapters and bridges with the help of which the users can extend the wired and Wi-Fi Internet connections to any AC outlet using the existing electrical wiring. Some of the other companies operating in the power line communication market include ABB (Switzerland), AMETEK (US), Schneider Electric (France), General Electric (US), TP-Link Technologies (China), D-Link (Taiwan), Landis+Gyr (Switzerland), Nyx Hemera Technologies (Canada), Belkin International (US), Billion Electric (Taiwan), devolo (Germany), Corinex Communications (Canada), TRENDnet (US), Zyxel Communications (Taiwan), Extollo Communications (US), and NetComm Wireless (Australia).

The major players in the power line communication market have primarily adopted the strategy of product launches to strengthen their product portfolio and expand the reach of their offerings to new clients. For instance, in 2016, NETGEAR (US) introduced the PowerLINE WiFi 1000 adapter kit (PLW1000). Moreover, in 2015, it launched the Powerline 1200 Adapter Kit (PL1200) and Powerline 1200+ extra outlet adapter kit (PLP1200). In 2016, TP-Link Technologies (China) also launched the TL-WPA9610, an AV2000 gigabit powerline AC Wi-Fi kit.

The key players in the power line communication market have adopted various expansion and partnership strategies between 2015 and 2017. For instance, in 2017, ABB (Switzerland) inaugurated its Canadian headquarters and customer innovation center. This facility, located in Montreal, has research and development, manufacturing, assembly, and testing units for its energy value chain. Moreover, in 2017, General Electric (US) inaugurated its new grid automation manufacturing facility in Stafford, UK.

The report segments the power line communication market on the basis of offering, frequency, application, vertical, and geography. The said market is expected to be led by the narrowband power line communication segment during the forecast period. Substation communication and advanced metering are the main application areas of narrowband power line communication technology-based products. Substation communication and advanced metering applications hold a significant share of the overall power line communication market. This factor has led to the dominant position of the narrowband segment in the market.

Narrowband segment held largest share of the market in 2016

Based on frequency, the narrowband segment leads the power line communication market. The dominant position of this segment can be attributed to the high demand for narrowband power line communication technology-based products from the energy management and smart grid application.

Energy management and smart grid application to dominate the market during forecast period

Based on application, the energy management and smart grid application is currently leading and is expected to dominate the market during the forecast period. Substation communication and advanced metering were the main application areas that held a significant share of the power line communication market for the energy management and smart grid application in 2016.

Market for commercial vertical likely to grow at highest CAGR during forecast period

Based on vertical, the commercial vertical is expected to witness the highest growth in the power line communication market during the forecast period. The increasing penetration of power line communication technology-based products for building automation, especially for the lighting control application, is one of the major factors fueling the growth of the said market.

Europe held largest share of the market in 2016

Europe held the largest share of the power line communication market in 2016. Italy accounted for the largest share of the power line communication market in Europe, followed by France, the UK, and Germany. In 2016, the advanced metering application accounted for a significant portion of the power line communication market in Europe. This can be attributed to the initiatives taken by the government and utilities for the deployment of smart meters. Italy was the pioneer in Europe in terms of large-scale smart meters deployment. Moreover, the UK government has set a target of deploying nearly 53 million smart meters across 30 million homes and small businesses by 2020.

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