Global Social Media Analytics Market

by Suraj Patil
Posted: May 30, 2019

Global Social Media Analytics Market is expected to reach USD 12.7 Billion by 2026 from USD 2.20 Billion in 2016 at a CAGR of 21.6%.

This is a comprehensive global report focused on the current and future prospects of the Social Media Analytics market. This report is a consolidation of primary and secondary research, which provides market size, share, dynamics, and forecast for various segments and sub-segments considering the macro and microenvironmental factors. An in-depth analysis of past trends, future trends, demographics, technological advancements, and regulatory requirements for the Social Media Analytics market has been done in order to calculate the growth rates for each segment and sub-segments.Global Social Media Analytics MarketThe rising concentration on competitive intelligence and the market growth is anticipated to propel the Global Social Media Analytics Market

The rising importance on the market & the competitive intelligence, rising necessity to measure the social media in order to enhance the customer experiences are the major driving factors for the growth of Global Social Media Analytics Market in the forecast period.

Rising adoption of social media analytics by small and medium-size organizations is creating opportunities across a wide range of industries and vertical segments which include:

BFSI
Government & Defense
Healthcare & Life sciences
Telecommunication & IT
Media & Entertainment
Manufacturing
Travel & Hospitality
Retail & Ecommerce

Key Highlights:

Complete analysis with respect to individual growth trends are incorporated within the scope of Global Social Media Analytics Market
Assessment of market definition along with the identification of key drivers, restraints opportunities for Global Social Media Analytics Market
Comprehensive analysis of factors that are instrumental in changing the market scenario, prospective opportunities, market shares, growth strategies along with identification of key companies is profiled.
Detailed quantitative analysis of the current and future trends for the forecast period has been profiled.
Global Social Media Analytics Market analysis and segmentation with respect to the component, deployment mode, organization size, analytics type, application, vertical, and geography.
Global Social Media Analytics Market analysis and forecast for five major geographies- North America, Europe, Asia Pacific, Middle East & Africa and Latin America along with their key regions

Research Methodology:

The research methodology used to forecast and estimate the Social Media analytics market was done by collecting data about key vendor revenues via secondary research, which includes databases & directories (Bloomberg Business Week, D&B Hoovers, and Factiva). Vendor offerings have also been considered in order to determine the market segmentation. The bottom-up approach was employed to estimate the overall market size of the global Social Media analytics market, which was derived by collecting the revenues of the key players in the market. After estimating the overall market size, the market was categorized into several segments and sub-segments, which were then verified via primary research by conducting extensive interviews with senior, such as Vice Presidents (VPs), Chief Executive Officers (CEOs), directors, and executives.

The major key players that influence growth of Global Social Media Analytics Market includes:

Netbase
Salesforce
Talkwalker
Clarabridge
SAS Institute
Oracle Corporation
Sysomos
Gooddata
IBM
Crimson Hexagon

Key Target Audience:

Enterprises
Service providers and distributors
Independent Software Vendors (ISVs)
Social media analytics application builders
Analytics consulting companies
End-users

Scope of the Report:

Research report categorizes the global Social Media Analytics market based on Component, Deployment Mode, Analytics Type, Application, Organization Size, organization size, vertical and geography (region wise). Market size by value is estimated and forecasted with the revenues of leading companies operating in the Social Media Analytics market with key developments in companies and market trends

Global Social Media Analytics Market, By Component:

Services
Software