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Facebook video marketing tips

Author: Karan Zale
by Karan Zale
Posted: Jun 07, 2019

Over all these years, the world of digital marketing and social media designing have been transformed and have drastically improved social media marketing. Social media platforms like Facebook and Twitter have developed a lot of channels over these years for reaching the masses globally.

As per Statista, Facebook has now about 2 billion active users monthly, which makes it the best social network. With a really vast audience base, it has also become quite crucial to create a really strong and compelling marketing strategy, which is supported with a great social media design.

Now in this era, video marketing, especially Facebook marketing, is one of the most rage things going on. From different live videos to 360 videos, there are numerous ways where the video marketing is going to boost your digital marketing strategy.

So, if you are also hunting for some of the facebook video marketing tips here are some great options for you –

Upload videos directly on Facebook

In earlier times, videos were created for the purpose of marketing and the relevant mediums were utilized. Now, video content is also created for keeping in mind the target audience as well as social channels.

Focus on videos specifically for Facebook in order to stay within the guidelines which are stipulated by the whole channel. If your video is within the Facebook requirements, it can also engage more users and is better visible to the algorithms which are used by Facebook.

You need to upload the videos directly on Facebook to benefit from the auto play feature. This feature also helps you in providing your video within the Facebook golden window even while the user is scrolling down the feed.

Create a captivating thumbnail

A captivating thumbnail can also attract the user even if the video doesn’t play automatically. You can also add some text to make it more creative and attractive. You can also use Photoshop for the same purpose and have the best quality in general.

Keep your videos short and stimulating

In today’s fast paced world, it is pivotal that the videos should be short yet stimulating. Short and compelling stories are one of the great entertainers yet also possess the potential to become quite viral. In case of visual narration and a strong plot, the videos could also make an impact in locations with different cultures and languages.

Facebook also suggests that the videos which reach and impact the masses should be shorter, like 2 minutes. Your video should also convey the desired message before the viewer loses complete interest. Videos have a better recall as compared to text and images, so make sure you focus on them.

Focus on the Golden Window

When you are using the Facebook video marketing remember that you have only 5 to 10 seconds to hook your viewer completely. This is called the golden window which you have to utilize in order to compel the audience to watch the whole video. The key to creating a good video is by using the info and entertainment in the right proportion. Focus on narration and comprehensible even without sound.

Learn about your audience

To create really engaging video content, it is quite essential to gain a better understanding of your audience. Try to focus on what kind of audience you have, what they are looking for and what they are like. Once you master all these aspects, you can easily create which also deliver faster and higher results. Videos who provide solutions for the viewers also have the potential to spread very quickly.

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Author: Karan Zale

Karan Zale


Member since: Jan 11, 2018
Published articles: 5

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