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Choose the best marketplace software for your eCommerce shopping cart

Author: Kanuj Sharma
by Kanuj Sharma
Posted: Jun 09, 2019

With the increasing popularity of the website and web applications like Amazon, Etsy, Flipkart, and many other eCommerce marketplaces have become an impressive and alluring way of selling physical as well as digital products.

It is a fact the more you provide options on the eCommerce website the more a customer will get engaged with it. Customers are happy to buy when they are getting offered thousands of product to choose from and a store owner is happy when they get a commission from the vendor. A new eCommerce business should come with an idea which others are not offering. To cater to such dynamicity, the store owner should look for the most appropriate eCommerce shopping cart builder to create their own best marketplace software.

Essential features of the eCommerce shopping cart

Some of the most essential marketplaces feature a store owner requires to be successful.

Easy Registration: Vendors should be provided with the easy to go registration form and list products. Vendors should be able to register based on the groups as well. If the registration process of the vendors is difficult they would rather prefer some other eCommerce platform from the pool.

Quality search features: An effectice eCommerce on-site search is an essential component to be a successfull platform. It helps customer to look for the exact or let say mostly similar product what they are looking for. Researches have found that customers looking for the products using the search functionality has a higher tendency to buy. All this is because they are looking for something specific rather than just browsing. Hence, if the default search for your store is not functioning well it may cost your business heavily.

Easy Review: Rating and Reviews are an important aspect for any store owner to keep a check of what is being sold, of what quality, and by whom. Besides that, a customer can build trust in a vendor or the product through positive feedback. It helps gather new customer and extend the retention period of the customer.

Digital and Physical: A platform should be able to provide the feature of selling both tangible and non-tangible products means the physical and the digital products respectively.

Ability to charge commission: As the store owner you earn by the commissions from the sale by vendors and through the subscription plans. The store owner should be able to easily handle the payments and also allow payouts for the vendors.

Price: A platform should be economical in the long run. There are many eCommerce platforms like BigCommerce and CS-Cart which seems to be affordable initially but plays a role of the sword with the dual edge. BigCommerce starts charging more based on sales. If a business initiates to grow, the platform initiates to charge more. CS-Cart offers only the basic level of functionality for the features been offered for free. Hence, a store owner has to weigh a platform against the features they offer very carefully.

Go International: Definitely, every store dreams to be recognized globally and to reach there a store owner has to make sure that their store should be translated in the native language of the vendors and customer. The store should be able to provide payment methods in order to accept payment easily without any rollback and transaction fees, if possible.

About Sellacious

It is a platform that provides more than 5000 eCommerce shopping cart feature to be applied in conjunction with each other. It is a software package that helps you accept customer payment and shipping, automatic tax and discount calculations, rating and reviews of product and vendors by guest and customers, badges for vendors, coupon generation, easy vendor registration, and marketplace features, upload products, create product categories, add product and vendor description, and much more. Every vendor could get their own storefront which they can use to showcase their creativity and sell products. It provides powerful SEO tools to rank higher on browser searches. With sellacious it is guaranteed that the conversion rates would increase and the level of abandon carts would decrease. Choose Wisely, Choose Sellacious!.

About the Author

Sellacious is a free eCommerce platform available for Joomla designed to grow your business quickly. It is simple to install, user friendly interactive admin interface.

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Author: Kanuj Sharma

Kanuj Sharma

Member since: Jan 24, 2019
Published articles: 2

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