Building an E-Commerce Store: Learn the Major Benefits of Magento 2

Still on the fence about choosing Magento 2? Well, in a world of several options, it can get difficult to make a quick decision. In order to make the right decision, you must have a clear idea about the benefits that Magento 2 offers to its users. Let’s learn how Magento 2 can help you manage your e-commerce business in a better way.

Superior Technology for Enhanced Store Performance

Magento 2 cuts the time in half for loading a page. You can enjoy better speed with full-page caching system (available in both Magento editions). Magento 2 has minimized and bundled JavaScript which means reduced browser-side operations.

It offers better store performance with the help of new technologies such as Nginx 1.7 or greater, Apache, Composer, Zend Framework, Symfony, CSS3, HTML 5, MySQL, Jquery, RequireJS etc. It supports the latest PHP and PSR (PSR-0 to PSR-4) versions to deliver incredible speed and security.

More Search-Engine Friendly than before

Google’s algorithm prefers websites that are mobile-friendly. If you build a store in Magento 2, your e-commerce store will be accessible on mobiles, tablets and desktops. Another benefit is the rich snippet of new Magento store pages. It helps improve your search-engine ranking. Along with it, SHA-256 for passwords makes it more secure than ever. It means better visibility and more opportunities to grow your business.

Ability to use Extensions Efficiently

In the past, Magento extensions conflicted with each other especially when they offered similar functionalities. However, the latest version allows store owners to stay away from making alterations manually. Magento 2 allows extensions to overlap code and thus manages the conflicts more efficiently. Magento 2 extensions are widely available in the market and that too, at cheaper rates.

Magento 2 comes with a built-in testing system that makes it easy for store owners to run automated tests on extensions. It helps in ensuring their optimum functioning.

User-Friendly Store Management

With Magento 2, you get to enjoy a user-friendly dashboard that makes navigation easier than before. You can manage your store in a better way with the necessary information at your fingertips. You can get a wide range of information including lifetime sales, average order amount, last orders, top search terms, most viewed products, new customers, etc. and make quick business decisions easily.

Managing a Magento 2 store is simpler for store owners who have no knowledge of working with the technology. The new system includes a step-by-step guide to upload new products easily. You can optimize images using built-in tools and even upload product videos to enhance the customer shopping experience.

The Front-End Improvements

Magento 2 has made e-commerce stores more user-friendly so that you can deliver an enhanced customer shopping experience. It has eliminated the need for full page reloads. Now, your customers do not need to wait for several seconds to see the primary content.

Magento 2 has the potential to make significant improvements to your e-commerce store with several new functions. You can make use of the Ajax Add-to-Cart and One-Page Checkout features of the version to provide a convenient shopping experience.

No More Problems with Database Overload

When customers, admins and developers use the same database, it can lead to database overload. In order to avoid any malfunctions with the store databases, especially if you have a large catalog, consider using the latest Magento version. If you opt for Magento 2 Enterprise edition, it creates three different databases. One database for checkout data tables, one database for order tables, and one database for remainder of the Magento 2 application tables.

Easy Shopping and Checkout Process

You can personalize the customer shopping experience with Magento 2. Use different M2 features to create customized up-sell and cross-sell offers and discount campaigns based on past customer behavior.

You can also give your customers a streamlined checkout process and it will definitely result in a lower cart abandonment rate. Magento 2 offers the capability to identify registered customers on the basis of email addresses. Your customers can opt for the registration process after checkout. You can streamline the payment methods as well.

Should you upgrade to Magento 2?

If you are using a different platform, Magento 2 can offer you highly customized options. With several built-in features and affordable extensions available, you can create a truly unique e-commerce store. If you are still using Magento 1, remember this is the right time to say goodbye to Magento 1. Magento has declared that it will stop supporting Magento 1 after June 2020.

Remember to upgrade to Magento 2 with a systematic plan in place. Work with a reputed and experienced magento migration service provider for a seamless transition. Make a detailed list of features that you need in the new store. Sort out the budget so that you do not face any financial setbacks later.

Find the ideal Magento migration service provider for your e-commerce store. Work with the expert Magento development company to find quality migration solutions and feature-rich Magento 2 extensions at affordable prices. Get in touch today.

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