Content marketing strategy of 2019

Here are 5 content marketing trends that you can not ignore this year

Technology is evolving at a very fast pace and, as advertisers or business owners, this means that you must constantly be aware of the latest changes, developments and be prepared for the change at any time. And not only the technology keeps changing, but also the preferences of its audience.

When it comes to content marketing, it is essential to be aware of these things if you are going to have a real impact on your content and get results.

So, how should your content marketing strategy be for 2019?

Artificial intelligence is already strongly affecting marketing and, most likely, Artificial Intelligence will change marketing significantly in the coming years.

There is already a lot of powerful artificial intelligence technology; However, it is not very accessible. As this changes over the next few years, we will see the impact of Artificial Intelligence on content marketing.

One of the most important ways in which AI will affect content marketing has to do with analysis and machine learning. Artificial Intelligence can collect and interpret large amounts of data, amounts that would require months of work by dozens of people, while AI can handle it in seconds.

So, what does this mean, specifically, for content marketing?

On the one hand, it will allow marketers to create better content marketing strategies. The more data you have about your audience and your interests and preferences, the easier it will be to create and deliver the types of content you really want to see.

A real need for a real content strategy.

So you have an editorial calendar; But do you have a real strategy behind your content marketing efforts?

Surprisingly, up to 63% of companies do not have a real content strategy, but while that is bad news for them, it can be great news for you if you start to develop a content marketing strategy that aligns with your business objectives

That said, it's important to understand that a content the strategy is not just an editorial calendar that you plan with a few weeks or a month in advance. Rather, it is a documented strategy that involves:

Set objectives for your content marketing strategy, particularly goals that will align with your overall business objectives, so that any content you produce will help you achieve more business goals (generate more traffic, more leads, make more conversions through your website, blog or email) in)

Establishment of KPIs (key performance indicators) to measure content marketing ROI

Segmentation of the public for increasingly personalized content.

Content reuse strategy.

Content curation strategy

Different strategies for different customer acquisition channels.

conclusion

Content marketing is widely used by the vast majority of marketers and companies; In fact, up to 91% of B2B marketers claim to use content marketing to reach customers, as this study from the Content Marketing Institute and Marketing Teachers has found. It is a lot of content to compete with and, unfortunately, it is easy to feel this competition when your content does not appear in the search results or in the news of your audience.

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