How to write the perfect travel press release

Getting someone’s attention can be hard at the best of times – but getting an editor’s attention is even more difficult. We’re all short of time and we’re all bombarded with various communication channels. If you’re looking to get a travel story or new travel business noticed and you haven’t got a travel content marketing agency to help you, it’s vital you know what’s needed to craft a great press release.

A catchy headline

The headline is the first chance you’ve got to pique your intended audience’s interest. Make it interesting, make it relevant, and make it brief. You might be tempted to use your headline as a teaser to lure your editor in to reading more, but editors don’t usually have time to play games. If in doubt, go with a straight headline that delivers the details of your exciting story as opposed to a headline that may or may not be the carrot on the stick that your editor will want to nibble on.

Make it snappy

No one has time for waffle. It’s annoying in conversation, and it’s even more annoying in a press release. If you want to ensure your audience will read the rest of your press release, you need to cut to the who/what/where/when/why as soon as possible. If you can get the essential facts in the first sentence, you’re winning – but if not, make sure you squeeze it into the first paragraph. Anything after that and it’s too late.

Deliver the facts

Editors want to know what your press release is about. They want the facts, and they want them in plain English. Make your press release clear, easy to read, and give facts and figures where needed.

A word on quotes

It may seem like a nice touch to give a quote in your press release, but if your quote is so generic there’s absolutely no point to it, then don’t bother. A quote is only worth including if it actually adds something to your story.

The right tone

Getting the right tone for your travel press release may take time. A press release should have a certain level of energy to it, to help convey the excitement around the story. But too much excitement and it could be overkill. At the opposite end of the spectrum, there’s the travel release that’s drier than the Sahara Desert. You need to find the perfect balance.

Check for errors

Before you hit send, read through your press release a couple of times and proofread it. Check for errors such as spelling and grammar, and double-check contact details, too. If in doubt, ask someone else to read it through.

Include your contact details

If your press release has caught an editor’s eye, they may want to find out more. Don’t make things difficult for them – make sure you’ve included your contact details so they can phone or email you if they want to find out more.

If it’s your first time writing a press release, it may seem like a tricky discipline to master, but as with most things, a lot of it is down to practice. If you feel like it’s beyond you, then you can always look into the services of a marketing agency. These are the professionals who can help get your travel brand, business, or story out there if you’re not getting the results you want.

I am Beethy. I am a blogger. I have been blogging for 3 years. I am also a contributor to many high authority websites.