Thinking Outside the Box with a PR Firm

Considered a more traditional form of self-promotion, public relations is one of the cornerstones of furthering a business’s brand. There is, of course, the use of press releases and connecting with the press to promote changes and growth in a company. But today, especially with social media such an integral part of modern promotion, any PR firm is called upon to think strategically in a different way than ever before.

An ability to harness the power of the web is the hallmark of a truly successful PR firm; San Francisco has many PR firms from which to choose. So how do you find the firm that makes the most sense in growing your company’s brand? Keep your eyes open for a PR firm that:

• Can keep it simple. Writing and disseminating news that is appropriate to your business is still the anchor of any PR campaign. Look for a PR firm that has a solid relationship with regional press and the ability to pitch stories to decision makers at a variety of news outlets.
• Goes far beyond the traditional. While traditional PR is important, so too is the ability to tap into what is getting companies seen in today’s market. Whether that’s a comprehensive social media campaign or the use of videos to capture attention, your PR firm needs to bring ideas to the table that are different and attention-grabbing for your potential audience.
• Can adapt quickly. Things move quickly in this age of the internet. And the ability to change course on your campaign - in order to remain on the cutting-edge - is crucial for overall campaign success. Any PR firm you choose should display this type of flexibility.

Ultimately, any PR firm that you choose should have the best interest of your company at the forefront of their mind and be willing and flexible to explore ideas that are in keeping with your individual brand.

About the Company:

San-Francisco-based Trainer Communications is a high-tech integrated marketing and PR firm with a team of experts who bring a variety of specialties to the table - from software engineering and broadcast journalism to corporate and digital marketing.