A Brief History of Product Photography

There is one part of photography that borders on the art. People take beautiful pictures of nature, animals, people, impressive structures etc. and we all marvel at the art they have created. But there is another kind of photography that is done for more mundane purposes. This is the photography done to capture images of a certain product that is being offered for sale. This is called product photography Atlanta.

On the face of it, art photography might seem more difficult, but the complexity of product photography can’t be denied. A good photograph of a product can convince the viewer about the quality and utility of the product and get him or her to reach for the debit card or the cash purse, or (for bigger items) the chequebook. A well taken product photograph can take the place of a thousand words of text. In today’s digital world, the power of images is as strong as that of the written word, if not more. With ecommerce sites like Amazon helping manufacturers sell remotely, the importance of Amazon photography USAhas increased manifold. The amount of high quality gadgets and tools being used in product photography today is unbelievable. But let us take a step back and retrace the steps of this long and eventful journey, from when it all started.

One of the first terms associated with product photography came early in the 19th century, and it was named after a French artist and photographer called Louis Daguerre. He invented a new process for photography called the daguerreotype process of photography. At this time, photography was not as common and accessible to all as it is today. It involved the use of cumbersome equipment and costly developing laboratories. Photography as a hobby was, therefore, limited only to the very wealthy people, while the majority were professional photographers.

The invention of the ambrotype in the 1850s changed things a little. It gave rise to a simpler and faster (and cheaper) way of developing film. It was one of the important milestones in making photography more accessible to the masses.

As we entered the 20th century, cameras became smaller and less unwieldy, and so began to be increasingly used for creating images related to fashion. Before this, dress designers had to rely on sketches and drawings to represent their sartorial creations and designs, but photography made it faster and cheaper to capture the images for posterity. In that sense, clothes were one of the first items to be the subjects of product photography.

Things moved on to displaying pictures of the product being sold, but there was always a human element involved in the images. A man would be seen smoking a cigarette, a woman sitting on the bonnet of an automobile, a happy family sitting on the porch of a house being advertised. But yes, the journey towards serious product photography had begun. With the arrival of the digital age, two major changes happened. The prohibitive cost of film was no longer a barrier to multiple images of the product being taken so that the best could be used. Also, tight close ups and acute angles became more easy, allowing photographers to highlight certain features of the product.

The road so far has been long and fulfilling, but the journey has just begun.

Author Bio:

EtherArts Product Photography was started in May 2007 by Ms. Aarti, to provide low cost, high resolutionwhite background product photography. We offer great images at low prices. Also available are Volume Discounts on already lowered prices. Our services are recommended by many of our clients in various industries, like Jewelry, products, handbags, cosmetics, Industrial and many more. Let us help your business too!

EtherArts Product Photography was started in May 2007 by Ms. Aarti, to provide low cost, high resolution white background product photography.