Site Rankings Dropped? Here are 4 Probable Reasons You Need to Know

When your content hits the first page of the search engine results and you get great traffic as a result, it is indeed a remarkable achievement. However, every website out there are vulnerable to sudden drop in search engine optimization rankings and the reason are manifold. Here are some of them you need to know:

Issues in Technical SEO:

Technical SEO determines how the bots crawl your web content and index the same. Even if you have sorted the web content and have removed or added pages, it is possible for errors to occur. Hence, keep track of the possible technical SEO errors that might show up on your website. The following are some of the common search engine optimization factors:

• Server Overload: If your web server isn’t capable enough to handle sudden incoming traffic, your site could crash. Adding a CDN, setting up cloud hosting, caching your content, or setting up a load balancer could solve the issue.
• Redirections: If you are migrating to a new server or updating the site structure, remember to set up 301 redirects. Failing to do so might result in the failure of indexing webpages or even penalizing your website for duplicate content.
• Page Speed: The more your pages take time to load, the more are the chances for site rankings to drop. With Google’s PageSpeed Insights, you will be able to analyze the speed of your webpages. The following could also be done to improve page speed:
• Defer JavaScript loading
• Minimize server response time
• Improve CSS delivery
• Analyze mobile page speed
• Enable browser caching
• Use CDN
• Reduce image size
• Reduce the number of plugins used on the site

Incorrect Keywords:

User’s search intent is important to consider when choosing the keywords. Even though your website ranked high for certain keywords, Google might have altered how it considers your site’s intent. For instance, consider that you run a flower delivery service and it ranks high for transactional based queries. Google would decide that the site suits better for informational queries, which would then drop your rankings. This shall be resolved by adding keywords such as "buy", "order", and more.

Outdated Content:

If your web content is outdated, people wouldn’t stay long on your website. This eventually leads to a drop in rankings. Hence, update your site content regularly to receive traffic.

Poor User Experience:

According to a leading SEO company, if your website doesn’t have a good content structure, lacks proper metadata, and has complex design and pop-ups enabled, users wouldn’t be impressed. This would further impact your site rankings.

You need to keep track of your site rankings on a periodical basis and determine what exactly lead to the same. An experienced Albuquerque SEO company will be able to assist you in improving and keeping your site rankings consistent.

The author is working in a leading SEO company and has offered SEO assistance for various businesses. She explains some of the common SEO factors that lead to drop in site rankings. For more, visit https://www.1stinseo.com/

Based in Albuquerque,1st In Seo, is a complete Seo and full service digital marketing company that specializes in providing comprehensive Seo and internet marketing services for small and mid-sized businesses.