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How to increase Google Ranking Through Digital Marketing

Author: Ud Kh
by Ud Kh
Posted: Jun 23, 2019

Google ranking is a ranking system developed by Google to measure the "Authority" of a web page, based on the quantity and "quality" of the links that point to it. the Google page rank has been, since its introduction, one of the most studied and discussed concepts of Web Positioning. It is also one of those first unknowns that you face when you start with SEO and that makes you lose sleep more than one night obsessed with the "magic number". With digital marketing you can increase your site ranking in google. To learn the The authority of the domain from which the link originates;

  • The thematic relevance of the page that links you, that is, whether or not it has to do with the contents you publish normally;
  • The text by which you are linked ("anchor text");
  • The place occupied by the link on the page; a link does not have the same authority in the content of the article as in the footnote etc.

How is Page Rank calculated?

Google has a method to calculate the authority of a page, and it is better to follow its recommendations to position your website. What is the use of knowing the Authority of a page, or the Page Rank? Among other things, taking this information into account (in SEO we call it metric) will help you:

  • To create a good SEO strategy Off Page
  • To design the structure of internal links in your website to help you better distribute the authority you receive through external links (back links)
  • The Page Rank of each page depends to a great extent on the links it receives
  • And all the links count, both external (other pages that link you) and internal (your own links from one page to another of your website)
  • All the links count, for better or for worse

As a general rule, the domain or main page (e.g. 'yourdomain.com') accumulates more PR than the internal pages or sections (eg 'mydomain.com / page'). This is because most of the external links tend to point directly to the domain and not to internal pages. In addition, normally, all the pages of a web link internally with the main page through a menu or link type "home" or similar, with what "return" to the domain part of the Page Rank that has reached them.

Public and Real Page Rank

Before Google stopped showing the Page Rank, there were two types: the "public" and the "real". The public Page Rank you could see it see through tools, "toolbars" and browser extensions. But as you already know, this public network is no longer updated, and does not correspond to any current assessment, since all the pages have become a Page rank "0". The Public Page rank, when we called it simply "Page Rank", included a scale of values??that goes from 0 to 10, and was an approximation that corresponded "more or less" with the real Page rank.

The "real" Page rank, which we have never seen, is the "real-time" valuation that Google uses internally. It is the "really" metric, much wider than the public pagerank, and is believed to calculate a scale from 0 to several million.

When Google still updated the public Page Rank, it only did it a couple of times a year, so it was not 100% updated either. That is to say that in reality the public Page Rank was something like "a snapshot" of the real Page Rank, taken at the time it was made public. It is so that you understand that the public metric that Google showed us was an approach, as do the rest of the SEO tools: we have never seen the "real" metric and we will never see it.

The real use of Page Rank, and any other metric, is to help you measure the relative authority of one page with respect to another: help you compare.

  • Alternative metrics to PageRank
  • Beyond PageRank: Domain Authority or Trust Flow?
  • Beyond PageRank: Domain Authority or Trust Flow?

Well, at this point you should already know a few important things:

  • Page Rank is a method to calculate the ranking or authority of a page
  • This method or algorithm takes into account the quantity and quality of links that point to each page
  • We cannot have updated public data of this metric.

Alternative metrics to Page Rank

There are different metrics that can be used in place of page rank, but the best known are those created by Moz and Majestic, two heavyweights in the positioning industry. These two positioning companies have been tracking the Internet for years with their own robots, similar to Googlebot, storing millions of pages, and analyzing all their factors.

Both Moz and Majestic have developed their own metrics that allow analyzing the strength or authority of your links and those of your competition. And each of them has focused on different aspects when it comes to developing their ranking criteria. In short, we could say that these metrics measure the probability of a page coming out higher than others in searches for a specific Keyword.

Moz Page Authority (PA)

The "Authority page" is a number that represents the likelihood that a specific page is positioned well (get "up" searches) independent of what their content is. That is, the "brute force" of a page obtained through links.

Moz Domain Authority (DA)

The "Domain Authority" measures the influence of the domain in general, considering all its pages, not just the one that appears in the results. The theory is that if a page has a great authority "in general" it will be easier to position its contents even if they do not have the quality that others with less authority.

Trust Flow (TF) by Majestic

Majestic's "Trust Flow" is a very useful metric, because it allows you to know the authority of any page based on the principle of "transfer of authority". To explain it in simple terms: The Trust Flow counts the number of clicks that "separates" the page analyzed from other pages (known and controlled) of trust.

Citation Flow (CF) by Majestic

The "citation Flow" metric of Majestic is much more similar to the original Page rank, because it measures the number of mentions (links) that point to a specific web page or its domain in general. In general, a page with a balanced link profile would have Trust Flow and Citation Flow numbers next to each other... or better yet, a Trust Flow higher than the Citation Flow.

Conclusion

Google Page continues to exist and influences the positioning... what happens is that Google no longer lets see this valuable information. There are many theories, but the one that is more convincing is that Google decided not to show the public Page Rank to weaken the efforts of professional SEOs and Spammers.

If you follow Google a little you will know that it is not in favour of "actively doing SEO", and if you do not have updated metrics, it is more complicated to perform many "SEO" tasks. For example, it makes it difficult for you to organize link-building campaigns, and also to sell or buy them, because who wants to buy a link if you do not know their real PR at this time?

About the Author

Udit Khanna is a Digital Marketing Course professional at Expert Training Institute, an expert in Digital Marketing, Search Engine Optimization, Pay Per Click, Social Media etc. who helps companies attract visitors, convert leads, and close customers

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Author: Ud Kh

Ud Kh

Member since: Aug 23, 2016
Published articles: 1

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