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How to market video for better reach

Author: Karan Zale
by Karan Zale
Posted: Jun 27, 2019

Video making is one of the best ways to represent your thoughts and ideas and YouTube is the best platform to showcase these videos. YouTube has launched thousands of creators and given them a lot of success overall. A whole new era of entertainment and business has been sparked by this website and how the videos are marketed.

There are a lot of people who are probably wondering how to get going with the video sharing strategy and in case you are wondering the same, we have some of the best tips to market video for better reach. We have compiled some of the best tips for you. Also, if you are looking for video creator marketplace then you should check out vidsaga.com

Optimize the Video Title

The titles of the videos which you upload are a major deciding factor for them being seen widely and shared across the internet or just getting a few views. We always recommend that you do the proper YouTube keyword research in order to find what people are searching for and then making sure to craft a great title around the same topic.

Tips for deciding titles for YouTube –

  • Keep it short and to the point.
  • Add the current year (ex: 2019)
  • Make it attention grabbing
  • Include keywords at the beginning of title.

Video Tags – Utilize the limit

Most of the people who upload videos on different social networking sites usually get hindered in their growth because of the incorrect tag usage in their organic promotion. Tagging works differently in YouTube than in the blogs which you might be aware of.

Here are some rules for using the video tags:

  1. Use your main keywords as the video tag.
  2. Use a unique branded tag which means that your videos are shown in related videos.
  3. Find the tags which are used by the high ranked videos.

Use a custom Thumbnail

In case you have a verified YouTube Account, you can take the advantage of the custom thumbnail feature. If you have a great thumbnail, you are going to get a good amount of views and of course, you would have a chance to be featured in the suggested video section.

Here are some of the best things which you can do for thumbnails -

  • Make sure to have a resolution of 1280 x 720.
  • Keep it under 2 MB.
  • Upload it in.jpg,.gif or.png format.
  • Try using the 16:9 aspect ratio as it is used by most pf the YouTube players.

Use the intro and outro for your branding

There are a lot of branding thing which you should do that ensure every video which you upload would stand out. One of these things is using an intro and an outro.

For any kind of intro in your video, we recommend a 3-5 second clip which runs at the very beginning of your video to show case your brand and at the same time, runs at the very end of your video to ask your audience to subscribe to your channel.

You can easily get a YouTube intro and outro. You can either create it yourself using any of the software or hiring somebody from freelancing websites and making sure you get the best for yourself.

That’s it. These are some of the best tips for you to market your videos for better reach. Try out these methods for sure.

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Author: Karan Zale

Karan Zale

Member since: Jan 11, 2018
Published articles: 6

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