Global Tag Management System Market: Global Vertical Analysis and Forecast (2017-2026)

Global Tag Management System Market is expected to reach US$ 1598.00 Mn by 2026 from US$ 550.00 Mn in 2016 at a CAGR of 14.26%.

Global Tag Management System MarketGlobal Tag management system is segmented by component, by organization size, vertical, geography. Component is split into tools and services. Organization size is classified as large enterprises and SEMs. Vertical is divided into BFSI, Government, Manufacturing, Telecommunication, Media & Entertainment, and Energy & Utility. Region wise divided into North America, Europe, Asia Pacific, Middle East & Africa, and Latin America.

The major growth drivers of the tag management system market include an increased need for established data governance policies, focus on delivering better customer experiences, and the ability to create a cohesive ecosystem. The major growth drivers of the market include an increased need for established data governance policies, focus on delivering better customer experiences, and the ability to create a cohesive ecosystem. Growth opportunities for the market include the need for tag management system applications, such as user experience management, content management, risk and compliance management, campaign management; and a new breed of tag management Tools.

Based on a component segment, the services are expected to record both largest size and highest growth rate globally. The main attribute for this growth is that tag management system technology has been around for nearly a decade, resulting in complete adoption and deployment of tag management tools for which users require continuous post service assistants for all kind of updates and upgrades. On the basis of organization, Small and Medium-sized Enterprises (SMEs) segment is expected to grow at a higher CAGR, owing to the easy availability and scalability of cloud-based deployments.

In terms of geography, North America is estimated to hold the largest market size in 2018. North America is expected to account for the largest share of the overall market in 2018. North America is considered the most advanced region in terms of technology adoption and infrastructure. The wide presence of the key industry players of the digital marketing Tools in this region is the major driving factor responsible for the growth of the market. Financial services companies in this region are moving toward the adoption of the tag management solution. Furthermore, APAC is expected to account for the highest growth rate during the forecast period, due to the increase in the overall investments in the tag management Tools to change the business processes in the finance industry.

Key players operate on the market are, Google, IBM, Segment, Signal, Adobe, Qubit, Relay42,Tealium, Mezzobit, Oracle, Ensighten, Datalicious, Innocraft, Commanders Act, Piwik Pro, Adform, AT Internet.

The Scope Global Tag Management System Market

Global Tag Management System Market, By Component

• Tools
• Services

Global Tag Management System Market, By Organization Size

• Large Enterprises
• Small & Medium Enterprises

Global Tag Management System Market, By Vertical

• BFSI
• Government
• Manufacturing
• Telecommunication
• Media & Entertainment
• Energy & Utility

Global Tag Management System Market, By Geography

• North America
• Europe
• Asia-Pacific
• Middle East & Africa
• Latin America

Key Players operating in the Global Tag Management System Market:

• Google
• IBM
• Segment
• Signal
• Adobe
• Qubit
• Relay42
• Tealium
• Mezzobit
• Oracle
• Ensighten
• Datalicious
• Innocraft
• Commanders Act
• Piwik Pro
• Adform
• AT Internet

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