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Top 6 Ways Facebook Cover Photo helps as a Marketing Tool

Author: Anvi Bajaj
by Anvi Bajaj
Posted: Jun 28, 2019

A Facebook cover photo is the first thing the audience sees when they view your Facebook page. It is the first impression in the mind of the public about your page, which is why you need to put some time and effort into your cover photo.

75% of marketing experts use images and other visuals to improve their social media marketing strategies.

If you want to improve your visual content, then your Facebook cover photo plays an important part as your marketing strategy.

1. Showcase your offering

The Facebook cover page is a prominent space that gives you an opportunity to showcase your product or service—and if you’ve got a design, illustration, or wordsmithery skills, then put them to use.

Images are more powerful than words, especially when it comes to food products, stationery, and clothing facebook pages. The viewer is immediately attracted to the visually appealing product and wants to buy it. This creates an impulse to own the product.

2. Share your brand mission

The Facebook cover picture could be the potential to attract new customer’s towards your brand, so budding brands must consider using this space to communicate who they are and what they offer. This can be achieved by incorporating a brand mission, slogan, tagline or even a testimonial from a happy client into your Facebook cover picture. It is a good marketing tool for companies to consider while designing their Facebook page. You can get in touch with Best Graphic Designer in Delhi.

It is important to keep in mind that new visitors to your page will judge it within seconds, so you’ll want to get straight to the point. Sum up your offering quick-smart.

3. Promote an event, special offer or competition

A Facebook cover needn’t be the same and your Facebook page should be all the more dynamic if you change it up every month or so. Try using your Facebook cover as a noticeboard for upcoming events, sales, competitions, store openings, pop-ups, whatever gets your audience good and engaged toward your brand.

A lot of customers follow official Facebook pages to get information about discounts and sales. You can run Facebook cover page for showcasing exclusive discounts and urge customers to use coupon codes.

4.Introduce a new product

Facebook cover photo helps to spread the word about your latest product launch by giving it pride of place on your Facebook page. Fans can respond to and write comments on your Facebook cover, so be sure to engage with their chats, feedback, and questions.

5.Celebrate Milestones

Nothing speaks success as numbers do! Whether it is the growth in your social media platforms or growth in sales numbers or if your company is celebrating its first anniversary, you should communicate it to your fans and followers. This will reinforce the fact that your business is growing and also it can thank the customers for their support. It gives a positive feeling the new customers and existing customers. So, the milestone can be used while designing a cover page.

6.Cross-promote your other social channels

The Facebook cover page can help you invite your Facebook following to hang with you across all of your social channels by incorporating various handles (Instagram, Twitter, Snapchat) into your Facebook cover design. It might also be the place to promote your podcast, webinar or upcoming Facebook live event, or display a hashtag you’d like to start trending.

If you have a separate social media strategy for each platform, then you should definitely promote them on your Facebook Cover Photo. However, if you have the same post across all your social media platforms, then it is best to keep the fans on one because otherwise, they will lose interest in seeing the same updates everywhere. So it is important that the posts should be different for each platform.

About the Author

My name is Anvi Bajaj. I am a freelance Graphic Designer. I have completed my course from Digital Technological Institue Delhi. I have done my graduation in Bachelors in Business Administration. I love to design post for Social Media platforms.

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Author: Anvi Bajaj

Anvi Bajaj

Member since: Jun 25, 2019
Published articles: 5

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