Google Penguin Algorithm Guide

Google Penguin Algorithm Guide05/06/2019 by Atul Pandey

We’ve learned a lot about the Google Penguin algorithm over the past five years. Some call this an "update," others a "change," a "punishment," an "action," or even an "algorithmic change." Whatever you choose, Google Penguin has changed how Google’s search results look. And like us, like SEO, we do our job. Here you will study about this Google Algorithm update.

The Google Penguin Update targets sites and referrals that have used black hat or spam backlinks that violate Google’s policies to improve Google’s results and achieve better rankings.

This is one of the 200 signals used by Google to get the ratings. Initially launched in 2012, it was introduced to address a large number of websites that were played in the Google system through the purchase of links and the creation of robots.

History of Google Penguin Update

1. Penguin – April 2012
2. #2Penguin – May 2012
3. Penguin – October 2012
4. Penguin – May 2013
5. Penguin – October 2013
6. Penguin – October 2014
7. Penguin – September 2016

When Google released the latest Google Penguin update in September 2016, Google officially announced that the Penguin update is already available and should be integrated with Google’s core algorithm. This means that we do not have to wait for the update.

How Google Penguin Algorithm Works

Google Penguin targets sites that have created spam backlinks to replicate Google results and get better rankings. Google’s algorithm assigns each website a large number of classification factors. Some factors, such as the speed of the website and the HTTP protocol, others less. Here are some examples of backlinks to give you an idea of??the type of backlinks Google Penguin targets:

Types of Backlinks:

• from unknown websites
• Which have the same or similar anchor text
• Obviously, they were built with a bot or tool
• Who were paid or stimulated
• Who comes from different and strange Countries?
• Which were built in large quantities in a short time
• From doubtful country

In a live video, Google said the Google algorithm "tagged" your links, which was a great way to think about backlinks. They gave some examples like:

• Links that were rejected.
• Penguin touched links.

The easiest way to understand how Google Penguin works is to read the "Connection diagrams" section of the Google Webmaster Guidelines. They explain in detail the types of link schemes that can negatively affect your site:

• Buying or selling links to follow.
• Exchange of links
• large-scale marketing of objects
• Follow ads with links.
• Forum or blog comments containing links.
• Left at the bottom of the page or templates (at site level)

A mathematician does not have to understand what "negative influence" means. If you have enough links pointing to your website, you’re likely to lose rank in Google.

It happens that some of these backlinks or websites are not easily recognizable to the human eye. In recent years spammers have been very successful in making black hat links look like white. This has been a big challenge for Google as many SEOs write quality content and use it on low-quality, deleted domains, and private blog networks.

It is a permanent cat and mouse game: Google is launching a new update; SEO is responding with a new tactic, Google is responding with an update that is geared towards this tactic.

See More: Google Panda Algorithm GuideHow Can I Discover if I have been penalized By Google Penguin Algorithm

If Google determines that your site contains spam backlinks, one of these actions may apply to your site. Many SEO’s simply call this a punishment because it reduces Google’s ranking and leads to data loss.

For example, in 2013 Google punished Rap Genius (now Genius) for participating in a link scheme. We followed your ranking and found that a dozen keywords we followed had lost 4 to 6 pages on Google:

This was a widely publicized Google penalty that paid much attention to Google Penguin and Rap Genius.

Since then, much has changed how Google punishes a website because of the Google Penguin algorithm update. For example, Google has (in the past) penalized a complete website.

As of 2016, Google announced that the penalties would be more precise. Gary Illyes of Google said that Google Penguin is much "nicer" because:

• Now it updates in real time.
• Ignore spam instead of using it as a classification factor.
• grainy and will not punish entire sites as often

If Google Penguin Algorithm penalizes your website then your website rank will get down and as result website traffic will also get a drop.

How to Recover from Google Penguin Algorithm after Traffic Drop

First, you need to know which update penalized your website’s traffic. Check your status if there is any website traffic drop after April 19th, 2012 or April 24th, 2012.

Panda data was refreshed on April 19th, 2012. And April 24th, 2012 was a recent update.

Here I am going to share how you can get recover if your website is hit by penguin algorithm. There are some tips:

Link Quality

First, you should get rid of low-quality backlinks. If you are using the services which offer 10000 backlinks in just $10, then your site might penalize. So you must avoid such types of backlinks.

You have to work hard to get high-quality backlinks. You also have to maintain a good ratio between the good and bad backlinks. Overall you have to focus on quality links.

One of the major issues seen in the Google Penguin update:

Websites having a good number of quality links with a mixture of spammy links

Reason for getting penalized is that link variation. Some of the links come from the spammy sites and non-relevant niche. This would be one of the reasons for the website penalization.

So now you should create a new link building campaign which contains only high-quality links rather than a low-quality link.

Link quality could be one type for How to Recover from Google Penguin Algorithm update after Traffic Drop. because it helps to drop the traffic so efficiently.

Google Webmaster Tool

This Google Webmaster tool is an official tool of Google.

You can analyze your website’s SEO in detail.

Now Google has also started to send a notification to the webmaster tool users. If there are any issue and changes in your website’s traffic or you have used so many low-quality links and spammy links on your website. Then you will get a notification.

Google webmaster tool is like your friend. It will tell you everything about your website.

Stop Building Unusual Links

Most of us publish publications in any niche and take between 1 and 2 fast backlinks. Although these backlinks are not relevant to the blog theme, link builders still get a backlink. According to Google, these links are unusual.

If you accept irrelevant niche contributions for bloggers who allow guest publications, you will affect the quality of your website.

Keyword Density

If you are still using keyword stuffing, then you should avoid and stop this.

Always maintain keyword density along with LSI keywords. You use Word Press then you can use SEOPressor plugin for better optimization.

Must Avoid Keyword Stuffing

There are several Word Press Add-Ons (Revenue Search Alert, Tag 2 Search Terms) that append the result of the search query at the end of the message. This leads to a keyword filling or keyword stuffing.

At some point, this kind of updates can affect your website. Bloggers who use hidden phrases to refill then penguin penalizes these sites.

If you were full of keywords, you need to change your content.

Write for Users, not for Search Engine

If you trying to push low-quality links to them on the page, you may be the next victim. We have already explained what SEO considers to be quality content.

Work on the quality of your articles and make them as informative as possible. Pay attention to the head tags (H1, H2, and H3) and make your content presentable.

Increase Anchor-Text Distribution

Most of the niche sites affected by the Penguin update are due to the distribution of anchor text.

Most internet marketers use appropriate keywords in the anchor text to get high-quality backlinks. If you have done the same, you should work to increase the variety of links. Always try to get links to your pages with different anchor text.

Stop SEO Automation

Many people have asked me about the SEO automation and I suggested to them that:

The automatic reference is bad. Google algorithm update look on the automation tools also.

If you optimize your site using automated methods (such as Web Position Gold) to send automated queries, then you are in violation of Google’s Terms of Use and should avoid these practices.

Go Social

Go social and think socially.

If you are working on micro-niche sites and have penalized by the Penguin update, it’s time to determine the social factor of your site.

• Have you integrated social sharing buttons?
• Do you have a Google Plus page for your website?
• Do readers share their content on social bookmarking sites?

If this is not the case, then it is time to define an appropriate strategy and work on building your social network. if you have not yet implemented a Google Plus button, you’ll need to add it now.

Conclusion

I hope you have understood the Google Penguin Algorithm, how Google Penguin Algorithm Works and how to recover from it and How to Recover from Google Penguin Algorithm after Traffic Drop. If still, you have any doubt then you can comment in the below section.

Source :

AK Digi Hub(Arishna Digital Communication Pvt. Ltd) is the blog where you get Latest updates related to Digital Marketing. Inspired to Work and give the best possible solutions.