What is the role of content marketing in SEO?

Have you ever thought to give a try to content marketing to boost SEO? This is an effective way to improve a website ranking and overall search engine operation. Content marketing is a part of inbound marketing that makes a visitor moves through sales funnel by giving them interesting and attractive pieces of content.

As Google’s algorithm has changed, it started to give preference to the elements of a strong content marketing plan like, fresh topics, content with targeted keywords, content published on specific pages and more. In short, a strong SEO plan needs content as much as it needs technical components. So how content can help SEO? Take a look below.

Content gives you the opportunity to infuse keywords

Google will not know what a website is about until and unless it sees words or phrases related to the website. You can use content, guides, articles and blogs where you can use more keywords related to the website’s products and services. For instance, if your business is selling pet products and offering pet care services, you can create keywords related to dog collars, dog food, chew toys and more. You can create a post like "Which pet care service is the best for your cat?" or the latest chew toys available for your dogs. The blog has to be interesting and helpful for the readers. You can also infuse rich keywords for better ranking.

Content engages visitors

Suppose a visitor comes to your website, does not get what she wants and leaves the next moment. This is known as bounce, which is reflected on the website’s bounce rate. A high bounce rate typically signifies that there is something wrong with the website. You can combat the bounce rate with the help of content. By adding content on each page, you can help a visitor find the right product that she/he is looking for. This will engage the visitors in one page and send them to other pages as well.

Content improves rankings

Besides developing content marketing for SEO benefits, you can create one of a kind articles that exposes your website or business to an audience looking for "long-tail keywords". For example, if you have a business that sells chocolates online, you should post an article about why chocolates are good for health or why should you gift chocolates to your loved ones. Get a perfect topic, do your needful research and write accurately about it. In the end, use a call to action because you are selling your products. As long as the content sounds interesting, it will help you to occupy a good rank in SERPs.

Contact a top SEO agency in Manchester to build a proper digital marketing campaign for your business that involves content marketing.

Nhance Digital gives a wide platform to the businesses and brands to establish themselves online. Being a top SEO agency in Manchester, the company offers tailored digital solutions to every client.

Nhance Digital is hailed amongst the top providers of website Seo services in Sheffield.