How Do You Work with a Translation Agency?

How do you work with a Translation Agency?

As you continue to expand your business, you will find that you need help making your information understandable for people in your target market who live and speak in a different way than you do. This process is called localization. During this process, different forms of communication like promotional pamphlets, website text, video and audio commercials, and more are taken and transformed into appealing marketing materials that people in your target market can understand.

Localization is far more than just translating documents into the language your target market speaks. It is also means changing your materials just enough so that it culturally identifies with your target market without distorting your brand. One great way to ensure that your localization process is dealt with in the most professional way possible is by working directly with a localization partner.

Here are a few things a localization partner can help you with:

Document Translation

As previously mentioned, a big part of localization is translation. Translation is more than a word for word direct translation. A good localization partner will be able to help you translate your documents and information so it makes sense to your market.

Clients in your new target market won’t have to guess what your information says.Localization partners work with skilled translators who can translate beyond the words. A reputable translation and localization partner work with translators who live and work in your target market areas, so translators are able to speak in a way locals understand.

Formatting Your Content

When you translate something from English into another language, it may warrant the use of extra characters. If you don’t know how to format those characters, you could confuse your customers in your new target market so much that they may give up trying to understand your information and move on to a company that provides information they can understand.

A translation agency can help you with any of your formatting and desktop publishing needs. Not only will you be able to present your information in a way your market can understand, your materials will also look beautiful and match your brand standards.

Maintaining Brand Standards

If you look at some of the major companies in the world, Coca-Cola for example, you will see that a lot of attention goes into maintaining the company’s brand.

The company is popular in many countries all over the world. Even if you were visiting a country you weren’t familiar with, the company’s products are easily recognizable by name, the brand colors, and fonts.

A localization and translation partner is interested in helping you spread your brand as it is around the world. Many companies don’t see how it is possible to spread their brand, which is well known in their area, to another country or region without losing the accolades the brand has already picked up for itself.

By using so called ‘style guides’, a localization partner can work with skilled translators and desktop publishers to make sure the heart of your brand remains the same in every language.

Style guides are often put together by companies in an effort to establish the information that will stay the same consistently throughout localization processes around the world.

The style guide provides direction on product and services terminology, preferred style and tone, often with examples. This enables translators of the translation agency to quickly get on the same page as the end-client’s reviewers.

By keeping information consistent across the board, your brand will build a name for itself internationally. VEQTA Translations is a translation agency in Kuala Lumpur with over 20 years experience in translation. Our translators have a commitment to excellence that is second to none. Some of the translation services we provide:

• Translation and Editing in all major languages
• Document translation
• Most subject matters such as Legal, IT/SAP, Financial/Accounting/Business, heavy Industries, Travel & Hospitality, Medicine and Pharmaceutical. Safety Manuals e.g SDS etc
• Marketing Communications
• Website Translation
• Software Translation
• e-Learning Localization
• App Translation
• Subtitling translation
• Voice-over dubbing

Jean Bouchard is one of Veqta's team member and native French speaker. Visit https://veqta.com for more information or call Ph: +60 3 2117 5242