Your Guide To Choosing The Right Catalog Sizes

Talk of marketing a business and most people would immediately talk about digital marketing, social media optimization etc. But even in today’s tech savvy world you can’t promote your business without relying on the printed marketing materials. While digital marketing generates interest around your brand and products it is the printed materials that trigger the last step towards boosting your sales. Catalogs are without doubt the most chosen medium to run your offline campaign. They are informative, visually-rich and something that appeals to customers of all age groups. With catalog printing services you will be able to initiate the final convincing act that makes the customers choose your product.

One of the questions that most businesses have is about the right size of catalogs. If you browse through the website of an online printing company you will come across several sizes to choose from. Naturally each of these sizes are aimed at specific types of campaigns and when you get it right with your choice of catalog size you will be able to add teeth to your marketing campaign. Let us now look at some of the most common catalog sizes and help you choose the right one for your campaign -

• 5.5" x 8.5" Catalogs — Also known as portrait catalogs they are by far the most common. Being tall and slim they are great for promoting your products where you have images followed by brief information. They are cheap to print and thus preferred by most businesses.
• 8.5" x 11" Catalogs— From program guides to product information this is again a very popular size for printing catalogs. Being large in size they allow you to print lots of information on them. You can have anywhere between 8 and 60 pages in these catalogs in multiples of four and given the standard size they are also extremely cost effective to print.
• 8.5" x 8.5" Catalogs — The square catalogs are a unique product and these are used by businesses that promote their products through images such as clothing and beauty care businesses. If the image of your products is the biggest selling point you should opt for these catalog size and print full size images on the pages.
• 8.27" x 11.69" Catalogs – The European A4 Size catalog is among the largest size of catalogs used. These are mostly used when you have large number of products to promote or would like to impress the customers with your company’s history, financials and other information. You can print 8-60 page catalogs depending on your exact needs.

To conclude catalog printing can help you in taking your brand to the next level. Since potential customers can hold the catalog in hand it is without doubt the best convincing tool. But you must keep in mind that a printed catalog can create the final impression about your brand and it can be both good and bad. To ensure your catalogs strike the perfect chord with the audience you must choose the right online printing services. They should have experience in catalog printing services and offer high quality output.

Shawn Nag is a famous blogger and the Co-Founder of PrintPapa, a reputed company of affordable printing services. He has extensive experience of banner, business card, posters, and flyers, printing.