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Small Businesses Can Compete With Big Businesses by SEO Services

Author: Harry Sazos
by Harry Sazos
Posted: Jul 04, 2019

It is common for small businesses to feel intimidated by the big players every time they express interest in entering their respective markets. But anymore you no need to worry! Did you know 90% of internet users go through the search engines to find what they are looking for on the web? This figure out the importance of Search Engine Optimization, and give you reasons to invest in it! Recent research says that a small business will have its own advantages that can make a tremendous difference if they make use of effective and affordable SEO services in Sydney. Even though Google favours big brands, the truth is that small business can compete with the bigger names for organic search engine traffic.

Here are a few ways of how small businesses can compete with giants in SEO.

Creating Authoritative Content: By becoming a recognized, authoritative content publisher, you can build brand awareness, loyalty, trust, and credibility. Publishing quality and consistency content is the keys to build your brand that make your business recognized as a dependable authority.

Personalized Marketing on Social Media: Personalized marketing on social media boost your social media engagement and benefit your business. The bigger and more active your social-media presence is, the higher you'll rank in Google. Once the large businesses hit a certain point in their growth, they tend to lose a portion of their personalities, but being small and nimble gives you the advantage of providing each follower a more personal, humanized experience.

Make Use of Long Tail Keywords Strategy

Long-tail keywords are extended phrases Google looks for. Ranking highly for long-tail keywords is much easier than ranking high for shorter keywords. For example, instead of the much shorter, more popular "toilet installation" use have to use "tips for installing a toilet in an upstairs bathroom."

Final Recap

It may seem like an uphill battle to compete with big sites in the SERPs, but there are tangible SEO benefits to running a smaller site. Increase your chances of overcoming steep competition by stepping up the "SEO" factor in your brand strategy. It is a productive way to enhance your reputation and fight with even the biggest of companies.

All you have to do is, know the SEO Sydney prices, and contact the right SEO experts in Sydney to optimize your SEO with the long-tail keywords that the bigger brands are not using. This type of promotion is highly affordable also gives liberty to small businesses to compete with the giant ones.

The author of this article is one of the leading SEO experts in Sydney who take your business to the next level with their effective SEO services. In this article, he discusses how small businesses can compete with big businesses on SEO. To learn more, visit

About the Author

At Top SEO Sydney, we offer unique SEO services right from improving your local image with smart keyword research, website analysis, back link audits, boosting the page speed, content marketing and more.

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Author: Harry Sazos

Harry Sazos

Member since: Nov 23, 2016
Published articles: 152

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