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Before you think about clever ways to evade policies, you should be aware that any trick you can think of has probably been tried before, and that sneaky editing leaves a trail an experienced sleuth can follow. Before you succumb to the dark side, know that the results may be unpleasant, public, and permanent.

If you are an SEO practitioner who has come to seeking to increase the link popularity of your site or manage your client reputation, first of all, welcome! Second, we hope you will learn more about how because we want you to be a productive member of our community, rather than a source of linkspam and bias. Before you make any edits, please familiarize yourself with the of interest guidelines. Also, be aware that page titles can have a "bombing" effect towards topics linked, so be sure to name articles neutrally.

There are a variety of ways that you can participate in the community:

If has an article about your organization, you are welcome to correct link spam or vandalism in your article at any time. If you would like to suggest changes to the article, you can post suggested revisions to the article talk page and ask other editors for help getting the material into the article. You can also announce yourself on the article talk page and offer to provide answers if other editors have any questions about your organization.

Because of, many SEO companies are getting good ranking for their websites. Getting links from high PR sites is one type of strategy in SEO.

If your organization doesn't have an article yet, and you think your organization is notable, find an appropriate category or article talk page and suggest a new article. You can even help start the article and collect references. Ideally, you should post these raw materials in your own user space. You can start a page such as Mypage/Sandbox.

If a competitor is introducing bias into articles, you can report these incidents in the proper venue. Begin by raising concerns on the article talk page. If that fails to resolve the issue, you can go to the requests for comment page or "third opinion". For obvious violations of conflict of interest policy, you can file a report at the conflict of interest noticeboard.

By participating in articles related to your field, other experts or journalists may notice you, but please avoid self-promotion when editing articles. Participation in may lead to public relations opportunities. You can create a user page for yourself with a short bio and a link to your personal site to provide more information about yourself.

Many organizations seek to inform and educate the public. By linking to relevant articles or copying content to your web site, you can provide value to your audience.

Please help expand and create articles, so long as you follow policies, guidelines, and community customs. Improving the public understanding of topics that are important to you is a good thing. Again, avoid promoting yourself or your products within articles, and maintain neutral point of view. is for education, not propaganda.

Remember that you are a guest in house. While you are here, you will get the warmest reception if you follow house rules and customs. If you don't like the rules, you are welcome to comment on the rules' talk pages and request changes. If you build consensus, you can even edit the rules.

Edit for hire

Edit for hire is a very bad idea. Microsoft caused themselves a great deal of bad press by paying someone to edit their article. The problem with edit for hire is that an editor paid by an organization, being externally motivated, will almost inevitably violate neutral point of view, one of most important policies.

Instead of edit for hire, you can advise your clients to get involved with relevant articles and Projects. Once they understand what wants, they can suggest a new article about their organization. Disclosing any commercial connections is a way to increase trust and avoid ethical challenges. If other editors are interested in covering your organization, you can support them by pointing out useful references.

Can increase your link popularity?

Is an encyclopedia, not a search engine, nor a directory. There is no need to add every website that might be relevant to the external links section of an article. Long lists of external links do not add value to articles, and may reduce article quality by confusing the reader. To help create and maintain high quality of articles, many ns monitorrecent changes for link additions. While an editor may get away with adding unnecessary links to a low profile article for a short time, improper links tend to be deleted immediately from high-profile articles. In any case, when improper links are removed, the editor who added them may receive a spam warning. Editors can be blocked from editing after receiving several warnings.

Before adding external links to articles, please read : External links. When citing an external link as a source for a statement, make sure that you have chosen the most reliable sources available.

All links on use the nofollow attribute on external links. Google and other search engines claim to disregard such links when calculating link popularity. Certain pages may also use the noindex robots meta tag value to prevent search engine indexing. You may freely place links on some of these pages, but doing so probably will not help your rankings in the major search engines.

Blacklisting.

There may be instances where interest in creating high-quality encyclopedia articles coincides with the interests of businesses that want to better educate the public about particular topics. The community recommends focusing on the edit, rather than the editor. If a commercial interest is seeking to educate the public, they can possibly add appropriate, neutral point of view material to without provoking a backlash. Adding spin to is highly discouraged and will usually result in a rebuke. Likewise, starting an article about a non-notable subject in order to promote the subject will usually result in the article being deleted.

Bite: Can you explain why it a bad idea for a PR firm to be editing on behalf of a client? How does the community react to such activity?

Wales: It is a bad idea because of the conflict-of-interest. It is perfectly fine to talk to the community, to show them more information, to give them things that show your client in the best light. But it is wrong to try to directly participate in the process when you have an agenda.

Paid editing and conflict of interest. If an editor is paid, that signals a likely conflict of interest, but unpaid agents can also face a similar situation. Agents should maintain the same standards of behavior as if they were the principal. Any editor, even the subject of an article, can make certain kinds of edits, for instance: reverting vandalism, and clearing linkspam. To protect their own reputation, agents may announce themselves on the talk page, and place any remotely controversial edits there, so somebody else can add them to the article. In general, a principal interests benefit most by encouraging neutral editors to work on the article. Agents are probably wise to take one step backwards and let the community maintain the article, while they offer support. Agents can, for instance, identify new facts or sources on the talk page so other editors can verify that information and add it to the article. Agents can also offer to answer questions.

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