Leveraging Facebook Pixel to get more customer's data.

What's up? Guys, Ravi Sehgal here, and in today's article I want to give you a quick facebook ads tutorial I'm gonna show you guys exactly how to set up your facebook pixel in 2019.

If you're a complete beginner and have no idea what the Facebook pixel is or how to set it up and how to go through and access it inside of your Facebook ads manager. Alright guys, so before we jump onto, my computer and show you exactly how to set it up and how it's using all that stuff i want to quickly explain.

What a facebook pixel is right so a facebook pixel is basically Facebook's way of tracking everyone who Visits your website your landing pages people to become leads people that purchase items on your Website it's just their way of tracking all the people that are on Facebook right so there's one Facebook pixel per facebook ad account.

That has that name is because way, back in the day What they used to do to be able to go track people to visit different websites is they make a Small small image that was one pixel by one pixel and they throw it on the website Avenir Education Alright, and then every city it was so small that you couldn't even see it but every time somebody Went and loaded that image that one pixel by one pixel image they would you know that that person Visit that website and so the pixel would fire so it would track that person and they would know.

That somebody visit that website now it's not an image anymore but the names kind of carried on just over time and it still uses Pixel so that is the Facebook pixel is just basically the facebook's way of tracking everyone right so With that said let's jump onto, my computer I want to show You, guys, exactly, where to go inside your, ads manager to access it how to create it.

If you guys are brand new, and then how to go through and use it with your different websites and landing pages alright guys so here, we are I just created a brand, new Ads account to show you guys exactly how this works.

So to access the pixels what we're gonna do is come up here to the Ads manager this little hamburger menu you come, down here it's got some frequently use of base tools right here, where we go to all tools and we can find it under a measure report And we just come down here to pixels right now Another way the easily, axis is just if you from anywhere inside a Facebook Ads manager you could search your business right here and just type in pixels right there right so we're gonna type in pixels

And this is gonna pull up a page where it's gonna say hey, create a facebook pixel now this is a brand new Facebook ads account and just a quick reminder you only create one Facebook, pixel per ads account right you're gonna use that same pixel that, same little HTML.

Copy, and paste code, which I'll show You, guys here in a second on all of your website your landing pages everywhere that you're gonna use your facebook pixel right so what we're gonna do is click on create a pixel right here and you're gonna see this pops up and it's just going to walk you through step, by, step.

It's very easy so we can say test account. Pixels name you can go give it your, own name if you want then we're. Just, gonna hit create right here Alright just gonna take a second or two alright so now that we're at This, point it's gonna, say use an integration or tag manager manually install the code yourself or email instructions to a Developer right now if you guys have a developer that's perfect.

You can send this on to your developer but, they've really Made it super simple and easy that you can go through and use this on a lot of the websites Landing page builders and all that stuff that is even used today alright.

So what I'm gonna do is click on manually install the code yourself, and what we're gonna do is scroll down. I usually skip this number one and I go to number two, okay so a copy of the entire pixel code and paste it into the website header right now.

This works if you're, using Wordpress Leadpages click funnel are so like whatever you're Using this is gonna go through and work for your business alright so this right here use hover over and you can see copy code. Copy the code to clipboard, okay, now just so you know I have no idea what any of this code Means, and I'm sure you don't either.

But all you got to do is just go here and click on this it says copy to clipboard and so you just copy that And now you go paste it into your website builder or your landing page builder your funder billet or whatever you're Using.

Ravi Sehgal is the marketing head of Avenir Education