Media And DATA SCIENCE Have More In Common Than You Think

Figuring out What Appeals to the Customer’s Eye

Big Data has a lot of scope in the entertainment and media industry. Through the implementation of Big Data, one can collect the opinions and demographics on what the average customer/s likes and dislikes. Through reviews, ratings, location, clickstreams, device data, log files, search history and watch history one can find out the kind of content that appeals more to the viewer's eye.

Target Marketing of Ads

With the Implementation of Big Data, the digital media and entertainment industry can improve the target marketing of their ads. By studying and analyzation of the data acquired, the devices used by customers for viewing the concerned content can also be found out. This is essential for the company, because while some customers may use multiple devices to gain access to the media at the same time. In this case, the insights on big data are quite helpful to understand when the same customer is using several devices or screens, leading to optimization of campaigns across the devices. By making micro-segmentation of their customers available to the advertising networks, the company can make their digital rates go up high, thus bringing in more revenue as well as customers.

Optimization

The insights or demographics derived with the help of Big Data are used to get a better understanding of the customers and their choice of preferences. The type of device they use can also be known, thus adding to the benefit of the companies. All of the collected information will then be analyzed through the implementation of Big Data for narrowed down distribution of the content.

Better Decision making On Customer Insights

Before the arrival of Big Data, it was a difficult task for the entertainment and media industries to analyze why there was a sudden unsubscribing of customers from their channel. They seemed to have no clue about the factors that would affect it.

With the help of Big Data, companies in the media and entertainment industry can gain a better understanding as to why the customers subscribe as well as unsubscribe to them. With this knowledge, they can take better decisions on promotion as well as develop product and promotional strategies for retaining as well as luring more customers. Customer interests, as well as disinterest, can be figured out through analysis of social media opinions, reviews, emails and their detail records through the help of Big Data.

Monetization of the Content and The Development of New Products

Big Data for sure is the way that the entertainment and media companies use for creating more revenue for themselves on the side. This can be done by figuring out unique and new methods to boost customer behavior, by recognizing brand new services or products, and by laying bare the real value of the content in the market. In this manner, Big Data is quite beneficial to the digital media as well as the entertainment industry and makes them additional revenues at the side.

Resource Box

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The insights or demographics derived with the help of Big Data are used to get a better understanding of the customers and their choice of preferences. The type of device they use can also be known, thus adding to the benefit of the companies.