3 Instances When Personalized Marketing Campaigns are Second to None

Personalized marketing is also termed as ‘one-to-one marketing’ or ‘individual marketing.’ It is an efficient marketing strategy in which companies use data analysis, and digital technologies to provide personalized offers and individualized messages to existing and prospective customers.

Apart from individualized promotions, personalized marketing is also applicable to the products. It involves a configuration system with which customers can choose individual specifications of the products they wish to purchase. By offering customers’ the products they want, the probability of converting online visits into potential sales increases manifold.

For instance, your bibliophile friend’s birthday is approaching, and you want to shop for his birthday present. Skipping your local bookstore, you decide to order online, open your web browser, and you head straight to Amazon’s website. While searching for your friend’s present, you are offered a few more recommendations from Amazon. These do a much better job suggesting things that you might like.

Personalization is gaining in popularity among notable brands; if you still don’t believe, you probably may find several examples of successful personalized campaigns in your inbox right now. In case you need a few more, here are a few examples of the most successfully executed personalized marketing campaigns:

1-Abandoned Shopping Cart Emails

Abandoned cart emails are set off after a user leaves a product in his/her cart for a longer period. Such emails can offer a hassle-free experience for completing the purchase, and also they are a great way of offering additional products that a user might be interested in.

So after a cart is abandoned, consider sending the mail within 3 hours because studies reveal that when such emails are sent within that timeframe, they experience an average 40% open rate and a 20% click-through rate, thus increasing the chances of conversion.

2-Personalized Offers

The benefits of personalized offers and incentives are two-fold. Not only you are providing your customer what he needs to convert, but you are also preventing a mass mailing of revenue-curbing 20 percent discount coupon to all your potential contacts. Personalized offers and incentives, whether it is free shipping or a discount coupon, are an effective way of bringing conversions. They drive revenue into your business by keeping you within margins.

3-Emails based on Location

Today, location data is turning out to be more and more critical to marketers. Customers now expect brands to understand not only who they are, but also where they are. And as a marketer, you can use this to your advantage. Hence, it is imperative to personalize your marketing communications with location-based data. For instance, you can send out invites to events that are near your contacts. Also, you can offer customers travel deals relevant to their location. Both of these examples show that you can send information pertinent to your customers, thereby improving the overall experience with your brand.

Technology upgrades and customers become more demanding. But personalized offers and experiences will always be at the forefront of those growing expectations.

Therefore, it is evident that without executing personalized marketing into your strategy, all your marketing efforts will fall flat with your current or prospective customers. So what not start to implement right away!

Linda Hudson is a IETP professional with more than 5 years of experience and fond of reading new topics and upcoming technologies on internet.