4 Ways to Grow Your Business with Videos

Video marketing is becoming a popular tool to leverage right now to accelerate your business growth. It also help businesses generate brand awareness and leads online. If you’re not using video yet, now is the time to start! The opportunities are virtually endless when it comes to video marketing options.

Why videos have gained popularity over the traditional marketing methods:

• They are more interactive and quickly reaches prospective clients
• After Google organic search, YouTube is the second largest search engine that is used by your prospective clients to search for products, services or business information
• YouTube attract more than 3 billion searches per month

Videos can work in nearly any industry or any niche so incorporating video marketing into your business strategy can surely stimulate business growth. The big question is, what can you do with video to help grow your business?

• Client Testimonial videos:

Words from happy clients can make your business grow faster than you can ever think. Video testimonials prove the trustworthiness of your business. If you have served your customers well, don’t forget to ask them to give a review through a short video that you can share on your website’s testimonial section. You can either hire video production services for good, high quality videos or use raw video submissions by your clients.

If you are a business providing a big range of product or services, there are experts in video production in Northern Beaches that can help you when you want to add a separate testimonial section on different service or product pages on your website.

• Solution Videos:

People use the internet to research their choices and a video can be a great tool to position your product or service as the best decision. Consider below points when creating a video:

• Stir a problem that your prospective client might be facing
• Introduce your product or service explaining how it can help them solve their problems
• Explain briefly how it will benefit them
• Never hesitate to prompt your viewer to perform a task at the end of your video like a call to action button that they can’t resist clicking on. This can be filling in a form, subscribing to your newsletter or as simple as clicking the ‘Call Us Now!’ button.

• Webinars:

These are paid or free forms of online video workshops that are offered to help educate current or prospective customers.

Live webinars give businesses the opportunity to interact with their existing or prospective clients by directly listening to their problems and discussing a solution in real time. This helps in improving customer relations and retention. Spice up your webinars by hiring a skillful corporate video service. At the end of the webinar, you can easily inject a call to action by adding it naturally into the conversation.

• Post videos directly on Social Media:

Social media platforms such as Facebook, LinkedIn, Twitter, Pinterest, Instagram and so on, are great sources of leads for businesses. It’s a simple way to interact with existing or prospective clients. In these social media platforms, you can upload teaser videos to get the people’s attention and sell them on the idea of searching for you on the internet to know more about your business. You just need to focus on which platform is best for your target audience.

Direct video sharing also made it much easier for businesses to communicate with the client and generate leads directly through social different media platforms.

A blog about online marketing tips for your business big or small.