The introduction and consequent explosion of smartphones has led to apps being used to simplify every aspect of our lives. With everything going online through mobile applications, even something basic like food ordering has undergone a huge change.
Food ordering apps allow the customer to order food from restaurants within a certain radius from the given address. The order is then collected by a delivery executive from the food ordering apps and delivered to the customer.
The food industry is changing rapidly because of technology and even more so because of food ordering apps.
Here are 5 reasons why food ordering apps are the future of the food industry:
- Restaurants near the customer:
The customer can
order food online by checking the ‘delivery near me’ option. This provides a list of restaurants that will deliver food to the customer’s location. This not only provides the customer with known restaurants but also helps with restaurant delivery since these restaurants may not deliver if you call them by phone. But since food ordering apps take care of the logistics, restaurants sign up and in turn provide customers with a wider range of options to order from. It drastically improves discoverability, especially if the restaurant signs up for any promotions.
- Live tracking:
One of the biggest advantages of using an app to order food online is the live tracking provided by the app. These apps have delivery personnel whose location is tracked. This provides real time updates to the customer in terms of the time taken for delivery as well as the location of the executive.
- Customer service:
Food ordering apps have a robust customer service team to help in case of any issues with delayed deliveries, poor food quality or quantity, mistaken deliveries etc. Having strong customer service helps restaurants improve their quality as well as maintaining the customer base.
- Restaurant turnover:
When it comes to restaurateurs, food ordering apps help to increase restaurant turnover simply by increasing discoverability. Food ordering apps also provide an option to the restaurants to go exclusive on their platform which comes with special benefits. These apps charge commission in exchange for the orders that come to the restaurant through the app.
- Promotions:
Staying on
food ordering apps provides restaurants the chance to sign up for promotions that food ordering apps may have such as occasion specific promotions or sports event related promotions.
About the Author
Arjit Chalmela is a finance student who loves to write in his free time. He has spent considerable time researching the foreign exchange rate.
