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Hire Professional Wayfinding Design Firms

Author: Brandculture Communications
by Brandculture Communications
Posted: Jul 11, 2019

Getting lost can be one of the most frustrating experiences. Nobody likes feeling confused and overwhelmed – thrown out of their safe zone and left to fend for themselves. When you are on a mission to get somewhere, you want your journey to be smooth and simple – that’s where wayfinding systems come in.

With wayfinding design, companies can react to customer pain points before they ever have a chance to rise. This implies that you can avoid any of the bad associations that may crop up when individuals begin to relate your brand name with feeling lost or bewildered. Obviously, before you can begin working alongside your wayfinding consultants to design the perfect map for your environment, you will need to determine what types of wayfinding systems you require.

Identification signs simply let your reader know where they are, bringing up specific structures or landmarks that may assist them with gaining their direction. These signs aren’t designed to give direction, but they can contribute to brand recognition by reminding your visitors of your name and logo.

Directional wayfinding graphics are what most people think of when they start their wayfinding strategy. These signs help to keep individuals moving towards their destination, and they often appear in junctions. Directional signs include: entry guidance, signs in elevator lobbies showing what's available on each floor, display signs in junctions offering basic directions.

Informational signs are less about guiding people towards a destination, and more about offering them with supplemental knowledge along the way. For example, you may utilize a sign in a hospital to dictate that a visitor is about to enter a risky area. On the other hand, informational signage can likewise assist to separate areas designated for personnel, from spaces open to the public. These types of wayfinding systems can alert visitors to positive things like free Wi-Fi in an area, let individuals know how they can access more information about an office, tell visitors when and where to take caution.

Finally, regulatory signage informs visitors of the requirements and regulations in place for specific areas. For instance, a "No Parking" notice outside of an important business door can help to keep companies running easily. Regulatory signs can incorporate no smoking signs, signage informing employees of when to take safety precautions, parking area information.

On the surface, the wayfinding design process might not appear like the most exciting aspect of the branding journey. When you have got things like digital marketing trends and web design to consider, signage can generally take a back seat. However, it’s imperative to remember that your wayfinding systems can be the key to ensuring that your brand experience is just as compelling offline, as it is in the digital world.

Whether you are creating wayfinding solutions for a school, a department store, or an office building, there are rules to follow that help the present Wayfinding Design Firms to create amazing branded experiences. Keep in mind, the value of an effective wayfinding system isn’t only determined by a positive and enjoyable customer experience, yet additionally on how brands can take advantage of the interactions that happen during a user’s route.

So, find expert Wayfinding Design Firms to create an effective and useful digital wayfinding.

About the Author

At BrandCulture Communications, We are an award-winning design studio based in Sydney. We specialise in strategic design-led wayfinding, signage, environmental graphics and branding.

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Author: Brandculture Communications

Brandculture Communications

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Australia

Member since: May 29, 2019
Total live articles: 2

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