Why design consistency matters and how to apply it on your website?

In this world of online e-business, every firm is in the constant pursuit of satisfying their target consumers and making a presence in the market. To achieve that and give your business an extra mileage, it is prerogative that you make your website attractive to prospective clients who visit it. Hence, making your service look presentable to the target audience is very important in the sphere of digital marketing. Here comes the significance of consistency in design.

The Internet defines Design Consistency as "A harmonious uniformity or agreement among things or parts." Simply put, consistency in design means arranging and organizing the elements of a website so that it becomes easier for the users to navigate and find what they are searching for. The word "consistency" is essential as an over-dynamic website which changes its design and after some time starts to lose its trust-ability quotient.

Focus on simple and easily navigable UX

The work of a website designer is to create a website that is simple, detailed, and is easy to navigate through. Consistency in web designing is so essential today that it has become an unspoken rule of maintaining an online business. The fact that the User Interface design is the most critical component of web designing and development needs no further elaboration.

There is no dispute that users appreciate useful and interesting websites and apps, and the right UIproduces a website which is enjoyable for users as it enables secure interaction with products.

Quality consistency in design will offer better UX for users

A perfectly made site aims to guide the users what they have to do when they approach an interface. In easier and simpler words, a great user interface design is the one that enables the user to accomplish any task inside the website in the most efficient way possible.

However tasty a food item must seem, if it does not look palatable or is not presentable, you will never like to eat it. Similarly, if the look and feel of the website are not up to the mark and does not engage the audience at the first look, they will never return back to the site. Therefore, the website’s design is of utmost importance.

Along with consistency in design, the swift functioning of the UI also determines the speed of the website. If the website is not fast enough, the user will not wait; he will move on to another site that provides the same service or solution. These two factors determine the functioning of UI and hence plays a crucial role in the success of a web page.

Uber-cool design attracts more visitors

Different factors make a User Interface design successful, and the most important one is maintaining consistency in web design. How various options and elements are located on a website is very significant towards the website’s success. That’s because excessive clustering doubled with a lack of visual consistency of your UI makes your application dashboard or website homepage look very chaotic and confusing. On the other hand, maintaining design consistency can help users to communicate with your system quickly.

As you already know by now, the importance and significance are manifold. It is extremely crucial in making your website attractive, as it will help you to increase the reach of your website. A great website acts like a magnet, it attracts prospective projects and clients by large numbers and makes the website the best of the lot in no time. Hence, it is really important to use an appropriate graphic design software to create graphics for the UI. The other benefits of a great site achieved through consistency in the design are listed below.

It helps to Increase usability quotient of your website.

Goes without saying, consistency in design when it comes to designing your website will mainly target at organizing the content in a structured way. Added usage of clipart, infographics, and multimedia works as a cherry on top of a cake. A formal website which is easily navigable and invites more audience towards your website and increases your reach.

When you are looking to design your website in the most optimized way, you have to think following the psychology of the website visitor. Once they arrive at your webpage, they must be given everything in the clear, organized homepage, so that they do not have to put in any effort of their own to navigate through your website.

Therefore, the lesser effort they have to put in searching for the services you offer, the more satisfied they will be after visiting your website. Not only they, but there will also be a chain of incidents where they will recommend your site to their friends and family. They will visit your website, and after they are benefitted, they will further popularise your website as the most helpful and this cycle of continue. This is called the Trickling Down Effect in the technical jargon.

It Triggers A Strong Positive Response Among The Website Viewers

A structured and organized website aided by flexibility in web design works wonders when it comes to triggering your audience to take some action after they have visited your website. Outbound links which connect directly to another helpful webpage make the user navigate freely.

Once the user is genuinely helped by your website, he will feel strongly about the site and following the outbound links will take a positive step towards your website. This is very important as understanding the target audience and taking steps in accordance to their psychology, and it will make your website the best amongst all other businesses.

The more robust is the response of your audience, the better will your website rank in SERP. And it goes without saying that a ranking in the first page in Google SERP will surely going to skyrocket your business to the pinnacle of success.

It Nullifies Misinterpretations And Other Flaws In Communication

It categorically organizes your web content in such an efficient and clean way, that your website gives no scope of any ambiguity or misguidance to your website's viewers. Clearly laid out material makes your viewers understand your website easily without any type of misinterpretation or other flaws of communication. Ensuring this via consistency in design is very important as it plays a dominant role in triggering positive response amongst the viewers.

I’m Saurabh Sharma, currently working as a Media Coordinator with Techjockey.com. With more than three years of experience in Seo content and the latest optimization practices, I like to write on trending software and technology.