The Biggest Challenges that Email Marketing Services Face Today

Email marketing provides the highest ROI in the digital marketing industry. Thus, making the email marketing services business quite lucrative. For a single dollar spent on an email, you get a 3200% interest. Today, there are over 4.3 billion active users who have personal emails. If you filter out your target audience carefully, you can reach an audience as big as hundreds of thousands with a single automated email. The key to run successful email campaign services is the content and design of your emails banners.

However, along with the challenge to draft and run the best email campaigns, the modern challenges that hurdle the way of email marketing services are:

1.Low Delivery Rate

With poor and outdated email listings, there's hardly any chance a business can efficiently target its effective audience. The result turns out to be a constantly decreasing delivery rate that decreases both leads and ROI. An email advertising service should properly validate the email addresses and eliminate any inactive users to resolve the issue of low delivery rate.

2.Outdated Subject Lines

The heavy and inspiring words that once used to entice hordes of customers, now frighten them away. For example, the subject line 'Congratulations, you have hit a jackpot!' will never work today. But, in the 2000s, this line actually earned email marketing service providers a jackpot in the terms of click-rate.

3.Personalization

With more diversified occupations and populations on the internet, email marketers are required to draft an email that works for all the demographics. This is a good strategy, except the fact that it does not work. To sell a single product or promote your service via email, you need several personalized emails that sell.

4.Increasing Unsubscribe Rate

Due to all the factors mentioned above, the unsubscribe rate of email service increases which becomes a big disaster for marketers. The uninteresting subject lines and poor templates that they keep sending to thousands of people neither bring them leads nor prove to be of any advantage. By simply working on the subject lines and email content, the unsubscribe rate can be decreased significantly.

5.Handling Unsubscribers

Handling the people who unsubscribe to your email is another big challenge that many email advertising services face. The first instinct of many companies in such a scenario is to send the unsubscribers a series of confirmation emails followed by more promotional emails. This is the last thing an unsubscriber ever expects, so the best way is to provide him with a simple 2-3 clicks unsubscription process and remind him of your next promotions after a good break. This might put a halt on the reach of your emails but will save them from being reported as spam.

We have a team of advertising experts at Kindlebit. Who already foresaw these challenges to come up with competent email marketing solutions. We implement our email campaigns after a thorough analytical-research and bring you the results impactful enough to utilize our campaigns forever again. Contact us anytime to get a free quote: +91-172-4026970

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