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What is Digital Marketing

Author: Saloni Garg
by Saloni Garg
Posted: Jul 18, 2019

Digital Marketing means to promote products or brands through digital channels such as search engines, websites, social media, email, and mobile apps. Digital marketing referred as online marketing, internet marketing or web marketing.digital marketing has a very wide scope. Digital marketing develops since the 1990s and 2000s. it has changed the way brands and businesses use technology for marketing. Digital marketing refers such as search engine optimization, content marketing, search engine marketing (SEM), influencer marketing, Display advertising, content automation, campaign marketing, data-driven marketing, e-commerce marketing, social media marketing, social media optimization, e-mail direct marketing, and optical disks and games are becoming more common in our advancing technology.

Why Digital Marketing? Through digital marketing a reporting and analytics engine can be layered within a campaign it allows the brand and organization to monitor in real-time how a campaign is performing, such as what is being viewed, how often, how long, as well as other actions such as response rates and purchases made. The use of digital marketing in the digital era not only allows for brands to market their products and services but also offers online customer support through 24x7 services to make the customer feel supported and valued.with the help of social media in digital marketing interaction allows brands to receive both positive and negative feedback from their customers as well as determine what media platforms work well for them. It also provides an increased advantage for brands and businesses. It is now common for consumers to post feedback online through social media sources, blogs, and websites about their experience with a product or brand.

Digital Marketing Major Topics

There are many topics in digital marketing. Here I will tell you what are the major topics cover in the digital marketing course. 1. SEO:- SEO stands for Search Engine Optimization. SEO help us to optimize the website for search engines. It is the process of getting traffic from search engines such as google, yahoo, bing, etc. SEO is the technique for designing a website to rank well in search engine results.

  1. SMM:- SMM stands for Social Media Marketing. it helps us to gain popularity with social media platforms such as Facebook, Twitter, LinkedIn, Pinterest and so more. A digital marketer knows the power of social media platforms to market the brand image of an organization.
  2. Email Marketing:- As it is important to engage your customers and leads with your brand, many organizations send periodic newsletters, email campaigns, autoresponders to its subscribers in order to keep them updated with new products/services added or anything worth sharing.
  3. Web Master:- It is web service by Google, provided by free of charge. It helps us to check the indexing status and optimize visibility of websites.
  4. Analytics:- It is a web Analytics service gives by Google. it helps us to track and making a report on website traffic.
  5. Adwords:- It is developed by Google where advertisers pay to display brief advertisement service offerings, product listing, video content, and generate mobile applications.

7. ASO:- It stands for App Store Optimization. It helps us to gain visibility in the app stores and increase our organic downloads. Through this more people are able to find our app and download it.https://digitalylmarketing.blogspot.com/

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Author: Saloni Garg

Saloni Garg

Member since: Jul 15, 2019
Published articles: 1

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