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RealView Imaging Ltd in the Medical Holography Market

Author: Ritika Tyagi
by Ritika Tyagi
Posted: Jul 19, 2019

The global medical holography market is in nascent stage with some of its products are still in developing stage. The global medical holography displays, software, and prints market is dominated by Holoxica Ltd. (U.K.), Zebra Imaging (U.S.), Echopixel (U.S.); while, the global medical holography microscopes market is dominated by Ovizio Imaging systems (Belgium), Lyncee Tec (Switzerland), and Phase Holographic Imaging (Sweden). In addition to these players, Realview Imaging (Israel), a prominent company in medical holography market is ready to launch advanced holography products for interventional and diagnostic imaging in the market.

RealView Imaging Ltd. (Israel) is a leading player in medical holography market, has developed the holographic clinical beta system, a system to project real-time medical holograms. The company is focused on finalizing the designing and production of its first commercial holographic technology integrated product and is dedicated towards raising funds to cater to its R&D activities. Holoxica Ltd. (U.K.) is another leading player in this market and is specialist in making full-color 3D holograms and holographic displays for scientific and medical applications. The company has developed hologram images of human brain, liver, eye, and ear to help doctors during surgeries.

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On the other side Zebra Imaging Inc. (U.S.), a leading provider of three-dimensional (3D) digital holographic images and interactive 3D displays, is focusing on partnerships and collaboration to strengthen its presence in the market.

Focusing on digital holography microscopy, Lyncee Tec SA (Switzerland) and Ovizio Imaging systems (Belgium) are offering of holography microscopes for various biomedical research applications. Both these companies are laying emphasis on launching advanced microscopes by collaborating with other research organizations and academic universities.

Industry players adopted the strategy of new product launches; mergers and acquisitions; expansions; investments; agreements, collaborations, and partnerships as major growth strategies to achieve growth in the global medical holography market. In order to strengthen their market position and customer base, companies adopted agreements, partnerships, and collaborations as a key growth strategy. This strategy also helped companies to garner larger market shares and strengthen their customer base and production capacities. For instance, in June 2016, zSpace partnered with Visible Body (U.S.) to offer new software for zSpace’s VR (virtual reality) solution to provide virtual 3D human anatomic models of the human body to healthcare professionals, patients, and students across the globe.

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Holography has emerged as one of the most promising tools for the medical industry. Holographic techniques have extended their applications in life sciences and medical research as well as medical education. The use of holographic imaging and projection has resulted in tremendous changes in the field of biomedical research and medical education and training.

In addition to medical imaging and research, holographic display technology and digital holograms are extensively used in the education industry and hospital teaching. 3D visualization through holography products create an interesting and interactive learning atmosphere as holography helps retain more information compared to other learning techniques. With growing focus on structural biology in medical schools, various market players are focusing on developing holographic prints and holography software to be used for medical teaching and training applications. Companies have developed a 3D kit for medical students and doctors that will help them practice surgeries and dissections without needing real bodies and organs. Echopixel, an emerging player in the medical holography market, launched True3D Viewer, a new generation of medical visualization software. This software converts anatomical data from patients into fully interactive, three-dimensional virtual reality images. With these innovations, medical holography is increasingly being used for healthcare research, hospital teaching, and medical education.

The growing applications of holographic techniques, coupled with their advantages, have encouraged their adoption in research labs, schools and universities, and hospitals across the globe.

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Author: Ritika Tyagi

Ritika Tyagi

Member since: Jan 03, 2019
Published articles: 26

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