Kitchen Towel Market Triggered by Launch of Improved Products

A kitchen towel is a multi-utility product that is used to wipe up spills; to dry hands and kitchen items; to clean off cutting boards; and to hold hot plates and dishes. It is usually made up of cotton and is soft and durable enough to absorb and withstand repeated uses and washings. There are different types of kitchen towels available in the market including chef towels (used for drying off herbs, cleaning off knives in between chopping, handling hot pots, pans, and dishes, etc.); dish towels (used to prevent water spots on utensils and speed up drying); and tea towels (used as decor to serve muffins and scones or to cover teapots). According to IMARC Group, the global kitchen towel market size reached US$ 4,730 Billion in 2018.

In recent years, manufacturers have been designing eco-friendly kitchen towels that can be washed, reused and disposed of easily without damaging the environment. In addition, these kitchen towels are hygienic to use and have high water soaking capacity with the capability to remove germs. Moreover, technological advancements have enabled the leading companies to manufacture kitchen towels using Through Air Dried (TAD) process which provides more absorbent and softer kitchen towels as compared to the conventional technology of Light Dry Crepe (LDC). As a result of these factors, the market is further projected to reach a value of US$ 6,300 Billion by 2024, registering a CAGR of 4.9% during 2019-2024.

Cloth-based kitchen towels are gaining popularity across the globe

The market has been classified based on the product into cloth-based and paper-based kitchen towels. Cloth-based kitchen towels currently represent the most popular product type as they are more absorbent, reusable and can be utilized for multi-purposes.

The commercial sector holds the largest market share

On the basis of the end use, the commercial sector represents the largest end use segment as kitchen towels are increasingly being used in restaurants, hotels and fast-food chains or outlets to prepare food or to hold hot utensils. The commercial sector is followed by the residential sector.

Supermarkets and hypermarkets represent the largest distribution channels

Based on the distribution channel, kitchen towels are majorly distributed through supermarkets and hypermarkets. These stores are expansive retail facilities, carrying a wide range of products under one roof. On the other hand, convenience stores stock a range of everyday items such as kitchen towels and groceries. Apart from this, kitchen towels are also available in the specialty stores where a particular product range and associated items are sold at premium prices. Moreover, online stores provide convenience to customers by delivering the product at their doorstep and allow consumers to compare the price of the product on other websites.

North America exhibits a clear dominance in the global market

Currently, North America enjoys a leading position in the global kitchen towel market. This can be accredited to the high standard of living of consumers in this region, which compels them to purchase home care products such as kitchen towels. North America is followed by Europe, Asia Pacific, Middle East and Africa, and Latin America.

The competitive structure of the industry has been analyzed in the report. It is characterized by the presence of a large number of players. Some of the key manufacturers are Kimberly-Clark, Koch Industries, P&G, Wausau, Accrol, Aldar Tissues, Renova, Rodriquez, Towel Depot and Wepa.

Other Report by IMARC Group

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About IMARC Group: IMARC Group is a leading market research and consulting company that offers management strategy and market research worldwide. The company has done multiple projects on the kitchen towel industry, which has enabled the clients to set up and expand their businesses successfully. Some of the company’s offerings include:

• Market Research
• Plant setup
• Plant Expansion
• Marketing and sales
• Procurement and Distribution
• Innovation and Product Development

Imarc Group is a leading market research and consulting company that offers management strategy and market research worldwide.